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UNIVERSIDAD PRIVADA
“ANTENOR ORREGO”
FACULTAD DE CIENCIAS ECONÓMICASESCUELA DE ADMINISTRACIÓN
“Exportación de Camu Camu”
INTEGRANTES:
POZO VALDEZ, BRYAN
PEREDA MARIN, MIGUEL
RUIZ SAAVEDRA, JOSÉ
CURSO:SEMINARIO DE MARKETING INTERNACIONAL
PROFESOR:
GUEVARA CORCUERA, HERMES
1
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TRUJILLO – PERÚ
2015
ÍNDICE
Pg!
I. RESUMEN EJECUTIVO....................................................................... 4
II. TÉRMINOS DE REFERENCIA............................................................. 5
II.1. R!"# $%&'(......................................................................... 5
II.). A&*'+' -&%#"'&............................................................ 5
II./. F%0 - %0#'!&'"# -20-$0'(..................................... 5
II.4. L%&('!&'"#......................................................................... 3
II.5. M0&% (-(...........................................................................
II.3. I#+-0$'"# -$*'...............................................................
II.3.1. A&*'+%$ *#'6(-$.......................................................
II.3.). A&*'+%$ '#*#'6(-$....................................................
II.. U#' -7-&8*%0..................................................................
II..1. I#$*'*8&'"#.................................................................
II..). F&8(*....................................................................
II../. E$&8-( 20%9-$'%#(..................................................
II..4. C80$%........................................................................
II..5. C'&(%.........................................................................
II..3. P0*'&'2#*-$.............................................................
III. OBJETIVOS Y JUSTIFICACIN.......................................................... ;
III.1. O67-*'+%$.............................................................................. ;
III.). J8$*'9'&&'"#.......................................................................... ;
IV. PLAN ESTRATÉGICO.......................................................................... 1<
IV.1. V'$'"#................................................................................... 1<
IV.). M'$'"#................................................................................... 1<
IV./. V(%0-$ - =*'& &%02%0*'+................................................. 1<
V. PLAN COMERCIAL.............................................................................. 11
2
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V.1. P0%8&*%............................................................................... 11
V.). P0-&'%................................................................................... 1/
V./. P0%%&'"#............................................................................ 1/
V.4. P(!.................................................................................... 15
VI. SIMULACIN DEL PROCESO E>PORTADOR................................... 13VI.1. F%0('!&'"# -20-$ -?2%0*%0.................................... 13
VI.). P0%&-$% -?2%0*%0.............................................................. 1
VI.).1. F%0 - -?2%0*&'"#............................................... 1
VI.).). D-$00%((% - ( %9-0* -?2%0*6(-............................. 1
VI.).).1. P0%8&*% -?2%0*0................................. 1
VI.).).). I#9%0&'"# &%-0&'(............................. )/
VI.).)./. M-0&% - -$*'#%................................. )/
VI.)./. O2-0*'+ -( &%-0&'% - -?2%0*&'"#..................... 4
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I! RESUMEN EJECUTIVO
E( 20-$-#*- 20%-&*% - -?2%0*&'"# -( C8 C8, -$ 8# &*'+' 8-20-*-#- % -# @ 68$&0 *-#-0 8# %0 *0$&-#-#&' -# #8-$*0% 2@$,9+%0-&'-#% $@ ( -&%#%@ #&'%#( &%% ( $%&'-.
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4
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II! T"RMINOS DE REFERENCIA
II!1! R#$%& '()#*F08'* A**0&*'%# S.A.C.
II!2! A(+),)-#- .('&%/)(#L$ &*'+'-$ 0%2-&80'$ $%# *%$ 8-(($ &*'+'-$ %&&'%#-$ 0-(&'%#$ &%# ($ &*'+'-$ 20'0'$ - ( -&%#%@,'+''$ -# %$ 0#-$ $-&*%0-$: 2%0 8# (%, -( $-&*%0 0@&%( %0'&8(*80, 2%0 %*0% -( $-&*%0 #-0% % #-0@.
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II!6! L'(#*)$#()%&
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III! OBJETIVOS JUSTIFICACIÓN
III!1! O.+),'
O.+),' g.&.#*
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IV! PLAN ESTRAT"GICO
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V! PLAN COMERCIAL
V!1! P'-(+'
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Camu camuPropiedades: Contieneun alto valorantioxidante, vitaminaC y potasio Contains!i"! in antioxidants,vitamin C andpotassium Contiene
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VI! SIMULACIÓN DEL PROCESO EPORTADOR
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