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Group Members
Shaikh Sufiyan
Momin Multazeem
Khan Adil
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In two wheeler markets India has the world secondlargest Market (after China). In India every month soldnearly 3-lakh motor cycle.
Managed to face the industrial slow down. The industry's impressive growth of over 10% for four year
till 2010-11.
Most of them like BAJAJ AUTO, HERO HONDA, TVS,
LML, KINETIC, YAMAHA are adding of their existing
range by launching new state of art product to meet
competition head on.
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To check the brand preference of customer & retailers towards two
wheelers.
To check the customer & retailers satisfaction level.
To know which particular two-wheeler have more image in the market.
To know the most influence media to create awareness regarding two
wheelers.
To know the market share of two-wheelers.
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The study on changing perception of customer would helpus:-
1. To know the change in demand pattern of the customer
2. It would help us understanding the changes in therequirements & preferences.
3. Study of perception act as a ladder to develop newproduct.
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Research Design
The proposed study is ofEXPLORATORY NATURE.
Sampling Design:
All people residing in Bhiwandi. People existing & Potential customer are
our population.
Sample Size:
A sample of 50 respondents from the different locations from Bhiwani City.
Tools and analysis
Structured Questionnaire
Primary Data.
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Primary :
All people residing in
Bhiwandi. People existing &
Potential customer are our
population.
A sample of 50 respondents
from the different locations
from Bhiwandi City.
Structured Questionnaire
Secondary :
Magazines
Newspaper Television
Internet
Auto car India
Business Today Business World
Business India
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Target Population
Bhiwandi city adults & teenagers.
Sample size
50 targeted peoples Sampling method used
Questions with options & suggestions
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Sampling units = 50
Number of customer responded = 30
Number of customer not responded =20
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20%
45%
25%
10%
bikes
15-19
20-25
26-35
36-50
ages
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00.5
1
1.5
2
2.53
3.5
4
4.5
5
bajajyamaha
kinetichonda
15-25
26-35
36-45
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income ageincome Pearson Correlation
1 .420*
Sig. (2-tailed).021
N30 30
age Pearson Correlation.420* 1
Sig. (2-tailed).021
N30 30
*. Correlation is significant at the 0.05 level (2-tailed).
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Bajaj
Honda
Hero Honda
Kinetic Etc.....
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Mostly people wanst new features in there bike.
New models (stylish models) with high average.
Parts easily available.
Freaky responded (Diesel)
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Our respondent are only male
Only some area of the Bhiwandi is been captured
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Thank you .