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Presented by
Sumeet
PradeepKokane
Sunita
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Introduction to Warburtons
Fast-Moving Consumer Goods (FMCG)A family business for more than 130 yearsEmploys around 5,000 peopleOver 800 with the business for more than 15 years
14 bakeries and 15 distribution depotsHeadquarters in Bolton & Lancashire.
Largest wrapped bread brand in UK25.2% market shareProduces more than 2 million bakery
products each dayDedicated to high quality,
innovation and sustainable practice
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Long Term Planning
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Sectors of industry
Primary sectorConcerned with natural resources and theextraction of raw materials
Secondary sectorInvolves manufacturing or production ofgoods
Tertiary sector
Provides services to businesses andconsumersEach stage in the chain of production
adds value to the finished product
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Adding value in the Warburtonssupply chain
converting wheat into finished baked goods
packaging them in a way that keeps them
freshdelivering them to places that are convenientfor the consumers to purchase from
using sustainable methods and materials
having the trusted Warburtons premiumbrand name.
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Warburtons affect on the
primary sector
Does not own or grow crops itself but relies on farmersproviding best ingredientsUses 400,000 tons of wheat per year
Works with farmers to specify varieties of wheat for itsquality products95% of wheat from established sources
Aims to develop sustainable practiceReduced use of fertiliserPaying more for wheat to ensure
high quality consistent supply
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Warburtons affect on the
secondary sector
Uses flour (a part-finished good) produced bymillers to create finished bakery productsSome millers have worked for Warburtons for over50 years
Sustainable practice affects allproduction processesWheat shipped to ports closest to millsReduces transport costs/food miles
Reducing waste/increasing efficiency throughnew technologyNew ovens shut automatically when productionstops
Investigating use of renewable sources of
energy
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Warburtons affect on the
tertiary sector
Daily distribution offresh productsMore than 900 delivery
vehiclesDeliveries across theday to avoid trafficcongestionSoftware tracksdelivery routes foroptimum efficiency and
saving fuel
Retailersprovided withmarket research
dataHelps to predictrequired stock
levels andallocate shelfspace
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Supporting retailers
Warburtons customers areretailers.Warburtons also provides retailers
with a wide variety of productsincluding loaves, rolls and crumpets
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Conclusion
Warburtons has come a long way since the 1870s. The key has been thecommitment that the business has made to high-quality products.A bakery is not just about baking. For Warburtons, managing its business
involves taking responsibility for managing the whole supply chain. It does thisby working with farmers and supporting them as they plant the seeds on farmswithin the UK and Canada. It also works with millers.Finally, it provides distinct professional services that help retailers to run theirbusinesses more efficiently. The end result is the satisfaction felt by consumers
as they finish the last crumbs on their plates.