woeste mannen. hommes sauvages. wild men.
tijssvennaoufallennart
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woeste mannen. hommes sauvages. wild men.
tijssvennaoufallennart
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woeste mannen. hommes sauvages. wild men.
> Create a concept which brings different media types together.
the assignment.
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woeste mannen. hommes sauvages. wild men.
> Peer production of content will structurally alter production processes in the creative industry.
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woeste mannen. hommes sauvages. wild men.
consumer
everybody is a creator.
> prosumer
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woeste mannen. hommes sauvages. wild men.
> futuristic audiences do what they want to do and whenever they want to do it.
> freedom.
who, when, what?
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woeste mannen. hommes sauvages. wild men.
> the audiences will find you!
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woeste mannen. hommes sauvages. wild men.
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woeste mannen. hommes sauvages. wild men.
> Woedend produces different on three different levels:
- Advertisements- Games for the popular consoles- Mobiles and social networking
how does peer production affect Woedend?
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woeste mannen. hommes sauvages. wild men.
adverstisements will still be produced.
BUT:
targetted at groups for which a specific add is relevant.
sites with peer produced content are increasing their revenues by incorporating adds. (like before a clip)
advertisements.
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woeste mannen. hommes sauvages. wild men.
- this depends on what type of game
- modification programs can be made available for peer production.
- creating games may involve thousands of individuals, instead of a few programmers
games.
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woeste mannen. hommes sauvages. wild men.
- people already state their favorite brands on their hyvespages.
- predetermined preferences may be used to define consumer groups and target them with specific adds and offers.
- networking sites can be used to share interesting offers with friends.
mobile phones and social applications.
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woeste mannen. hommes sauvages. wild men.
is altering the production process but:
- for each product it is altering different parts of the production- chain.
- some products are more adaptable to this environment: customizing Nike’s is more likely then customizing toilet paper.
peer production.
woeste mannen. hommes sauvages. wild men.
> some major companies are in danger!
woeste mannen. hommes sauvages. wild men.
> the open source networks are free accessible and function the same as mediums where you have to pay for.
woeste mannen. hommes sauvages. wild men.
> such as:
encarta > wikipedia
major telecoms > skype
recording industry > p2p
free software > microsoft
source: Prof. Yochai Berkler
woeste mannen. hommes sauvages. wild men.
> but wherever there are problems, there also arise opportunities.
woeste mannen. hommes sauvages. wild men.
> by using open source networks there can be created open source platforms or applications which will help companies/government institutions.
woeste mannen. hommes sauvages. wild men.
> final thought
woeste mannen. hommes sauvages. wild men.
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