Campaign Reflection

Campaign ReflectionWhy, How, and Moving Forward

How and Why Project Was Chosen

Three Choices

SPCA of Wake CountyWas chosen for my personal connection, along with the dire need to rebranding on very limited funds.

Brand Mood = HAPPY

No More Sadness

The Transformation

New LogoBefore:

After:

Updated Colors & Fonts

New Look Around Town

New Accessible Website

Billboard & Other Advertising

Stationery & Packaging

Motion Graphics

Whats Next?

What Comes Next?

Whatever I Choose...

Credits

Music:Song: New SoulArtist: Yael NaimAlbum: Yael Naim