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Digital marketing, design, branding, creativity, storytelling
Keynotes on the latest trends & innovations
A new stream for e-health, wearables and med-tech
Special stream and expo on entrepreneurship
TV, publishers, independent producers, bloggers
New technologies, AdServing, Programmatic, Data & More
A special stream on virtual & augmented reality
e-commerce, performance marketing, payments
Day Time Festival 2016
Celebrating creativity and quality in the world of advertising
Serious presentations ofseriously crazy topics,provided by Sector 7
24/2 of music, lounge, foodand outdoor mingling
“Life in the Digital Age”powered by ShortsUp
PLAYGROUND
After Dark AGENDA 2016
We’ll have dedicated streams to the internet of things,for a better understanding of how technology and connectivity
can improve our lives and change the world.
FINTECH SMART: HOMES, CARS & CITIES
2017What’s new in
linkedin.com/ICEEfest ICEEfest [email protected] Facebook.com/ICEEfest
What was ICEEfestreally 2016 like?
What was ICEEfest really 2016 like?The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?The inside out experience
Dusk to dawn!
What was ICEEfest really 2016 like?The inside out experience
Dusk to dawn!
linkedin.com/ICEEfest ICEEfest [email protected] Facebook.com/ICEEfest
Click to check the video
Get The Vibe. Hit play!
The OfficialICEEfest 2016 Aftermovie
Who are the ICEEfest people
ICEEfest is attended by brand representatives, advertisers, agencies, media owners, tech firms, entrepreneurs and investors.
Beyond the learning, the debate and the experience - the networking breakdown makes ICEEfest an invaluable resource to gain marketing inspiration, competitive advantage, contacts, leadsand new business.
Owner/CEO
Executives & MiddleManagement
Freelancers/Entrepreneurs
Students
Others
64% 9% 2% 2% 23%
The Festival’s Demographics
Attendance
3350 participantsfrom 17 countries
3053 app users 137 speakers, guests and artistsfrom 15 countries
Figures breakdown:
ROMANIA MOLDOVA POLAND CZECH REPUBLIC HUNGARY USA UAE GREECE GREAT BRITAIN
UKRAINE BULGARIA SERBIA RUSSIA Others* *Iran, Sweden, Denmark, Germany
71% 6% 3% 3% 3%1% 1% 1%1%0%2% 2% 2% 2% 2%
The Festival’s Demographics
Attendees segmentationby sector of activity
Agencies, affiliates Media, publishers Retail IT Telecom Services Startup Pharma Banking FMCG
Health Auto Freelancers, students, bloggers, journalists Industry, energy, agriculture
14.4% 10.8% 7.5% 6.8% 6.0% 4.3% 4.2% 4.0% 3.3% 2.4% 2.4% 2.3% 2.0% 1.5% 0.8% 0.4% 0.6%29.2%
The Festival’s Demographics
After Festival Survey(1.800+ questionnaires)
“It's a great opportunity for all of us in Romania to have this amazing conference. More people need to know that good things happen in our country and to see beyond our borders.
If 2-3000 open mind people can bring or take valuable insights it's a huge step.Speakers are amazing, with energy and passion and a lot of new ideas.”
Said they are interested in coming back for
ICEEfest 2016
Said the Summer Playground was a great
networking choice
Were very happy for taking part at
the event
Of the attendees are owners, Top or Middle Management positions
in their companies
99.2% 81.5% 87.5% 68.3%
What PEOPLEsay about ICEEfest?
What SPONSORSsay about ICEEfest?
OPINION FEEDBACK RESULTS
92.86% were satisfied and very satisfiedwith the quality of the audience
92.86% are interested in participating atICEEfest in the future
70.21% 27.79% 98%“Much better than otherconferences worldwide”
“As good as other conferences worldwide”
Appreciated the festival in terms of organization, content, logistics, staff and networking opportunities
What SPONSORSsay about ICEEfest?
I feel very good. It’s a great honor to be able to represent Netflix here. For me it’s an opportunity - the first time Netflix is in Romania, or in this region. Great energy, lots of types of tracks
and information.
Joris Evers
Vice-presidentHead of Communications Europe,
Netflix
The energy and the buzz in the whole room are incredible. It’s
probably one of the best festivals I’ve ever been
in the world.
Niall Harbison
FounderLovin Dublin
ICEEfest is a bundle of great talent, best practice examples, and
hands-on experiences from around the world. It’s scientifically
impossible to walk away without some fresh thinking and inspiration.
Norm Johnston
Global Chief Strategy & Digital OfficeMindshare
What SPEAKERSsay about ICEEfest?
ICCEfest 2016 was about ideas and the people that bring them to life,
hearing about the former and speaking to the latter made it interesting as well as valuable.
Duncan Hooper
Editor in Chief - Digital PlatformsEuronews
ICEEFest was a great surprise. I have been and spoken at many conferences, but nothing felt as well organized as iCeeFest. From the moment I landed in Bucharest to the moment I came on stage and after, it was truly a great experience.
I strongly recommend!
Geoff Desreumaux
CEO & Chief Editor,We Are Social Media
What SPEAKERSsay about ICEEfest?
NUMBERS:Ok. Enough blah blah. Let’s get down to the numbers.
Figures of ICEEfest 2016?
Bigger and stronger
2012 2013 2014 20151.155 1.790
The audience of ICEEfest increased every year.The most common milestone – 2.000 paid tickets sold – was surpassed since 2014.
There is a 21% growth rate vs 2015 and 95% vs 2014.
2.355 2.76820163.350
More Tickets Sold
More brands, better networking
2012 2013 2014 201565 86
Companies and speakers grew in numbers exponentially year on year!
92 1232016188
More Companies
Total: 159.76
TV WEB PRINT RADIO116.45 28.70
AVE distribution by type of media (per thousands)
13.66 0.95
AVE distributionby type of media
Our impact in the media witharticles, features, news and mentions (2016)
The type of media that covered the festival (2016)
TOTAL:2057
TOTAL:2057
PRESS
INTERNET
RADIO
TV
SOCIAL MEDIA
141636
118
56
54
52
49
92
773
3
11
1256
GENERAL INFO
MEDIA, MARKETING, PR
OTHERS
OTHERS
FINANCES, INSURANCE, LEGISLATION
CULTURE, ENTERTAINMENT, PEOPLE
IT, NEW TECHNOLGIES
Coverage stats
Share of voice Facebook Reach: 15.318.702Total share: 61.04%
FACEBOOK TV RADIO WEBSITES
PRESS TWITTER BLOGS
FACEBOOK WEBSITES TWITTER BLOGS
FORUMS PRESS TV RADIO
46.1%37.4% 10% 4% 1.1% 0.7% 0.5% 0.1% 61% 19% 9% 5% 5% 1% 1%
Visibility & interactionall media
