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At Journey’sEnd?
How Hyper-Connectivity IsChanging Everything
Leading European Campaign Management and Engagement Solution
SELLIGENT : OUR HERITAGE
Platform designed to serve leading brands in Europe
• Same ambitions but smaller budgets• Smaller marketing departments• Less collaboration from IT• Multi-lingual, multi-cultural
environment• EU data privacy protections
Full Feature Set; Lower Price
Enables high levels of marketing productivity
Faster onboarding; little need for IT
Consumer-centric, tightly integrated and agile
High levels of data security and stewardship
Now together with…
STRONGVIEW: OUR HERITAGE
Platform designed to serve leading brands in the US
• Built for large, innovative market• Delivers the most relevant possible
message in all situations• Meets the scalability demands of big
US brands• Capitalizes on the innovation heritage
and engineering talent of Silicon Valley
Contextual Tool Set
Live Content
Unparalleled Scalability
Analyst Recognition
The Pitch
Why We’re Different• Powerful & Smart • Omnichannel & Best Channel• Global & Local• Focused & Dependable
Quick Facts• 700 Clients• 420 Employees• 30 Countries Served (and counting)• 10 Offices Worldwide
A Few of Our Clients
The world’s leading independent technology provider for relationship marketers.
To Our Story…
5.3M mobile devices in use
64% of us sleep with our phones
We spend more time on our phones than watching TV
It’s about smartphones, stupid
More than 5.3 billion mobile devices are in use on the planet today
Always turned on...
Up all night...64% Sleep with their mobile in the bed or by the bed
48% Never turn their phones off.
In 2014, consumers have spent more time on mobile than on desktop and online rather than watching TV
100 Million in10 Weeks
March-May 2012
100 Million in18 Years1940-1958
From tech adoption … to taco adoption … everything is faster
Speaking of Adoption,How are Marketers Responding?
ING’s slowmo video booth with “Share to Social”
Social Sharing
Changing how we shop
Source: Pew Internet and American Life project
6 in 10 cell phone owners use their phone during in-store shopping
…how we cook
…how we reorder
…how we drive
…how we move and live
“You will never look at things the same way” -- Gordon Segal, Founder, Crate & Barrel
& how we travel
Relevant since 1925
So What’s a Mad Man To Do?
So What’s a Mad Man To Do?
So What’s a Mad Man To Do?
No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.-- Heraclitus
You never market to the same customer twice.
What’s Needed Consumer-FirstMarketing
Insight- and context-driven
Channel flexible and touchpoint agnostic
Respect for consumer choice and data
Relevant and always-on
Consumer FirstMeans
• Integrity Respecting Preferences Respecting Privacy
• and Empathy Relevant Contextual Situational Channel, Content etc.
Live Conteent
Push Messaging
In-App Rich Messaging
Geo-Location Triggers
Real-Time Links to Site Behavior
Tools Required
Getting Contextual with Weather
BACK UP
OMNICHANNEL ENGAGEMENTSeize the moment
Enhance the experience
Segmentation