10 Ways to Grow Your Business Online

Frederick VallaeysGoogle AdWords Evangelist

1. Be found across Google 2. Give customers the right info to connect 3. Connect at the moments that matter4. Use ad extensions to stand out5. Build lasting relationships with GMB6. Be found across the internet7. Advertise when you need it most8. Be found for product searches9. Reconnect with prospects

10. Manage to your targets

Agenda

1. Be Found Across GoogleConnect directly with customers, whether they're looking for you on Google Search, or Maps.

Google My Business

Complete Your Business ListingGoogle My Business

30%

2. Make It Easy For Customers To Connect

50%Of consumers visit a store within a day of searching on a smartphone

Mobile Is Bigger Than DesktopMore Google searches take place on mobile devices than on computers in the US

Source: http://adwords.blogspot.com/2015/05/building-for-next-moment.html

Get More Phone Calls

Ads designed to generate phone calls and where the advertiser bids for phone calls only.

Our customers are increasingly calling us on their mobile devices to get an insurance quote. The great part about call-only ads is that they give us the ability to bid based on the value of a call so we can meet the specific ROI goals that we have set up for sales that come through the phone.

Jason JohnsonMarketing Director, Clearlink Insurance

Source: http://adwords.blogspot.com/2015/02/charge-up-your-phones-with-call-only.html

“

”

Call-Only Ads

Design For MobileResponsive Design

PlusNet saw time to conversion decreased 40% and 1000% increase in mobile conversions

Show Customers What To ExpectInvite customers inside with a virtual tour of your business on Google Search, Google Maps and Google My Business.

Google Business View

An ice cream store can promote the fact they sell cappuccinos on a rainy day

3. Connect at the Moments That Matter With Adwords

Be Found On Search Pages

AdWords Ads

Ad Extensions

• Call Extension

• Sitelinks

• Location Extension

• Callout Extension

Different Ad Extensions

Available

12

30%Boost in CTR

4. Use Ad Extensions To Stand OutAd Extensions

Source: YouTube, April 2014 - http://www.youtube.com/yt/press/statistics.html

Put a Face On Your Business

“ ”

6B Hours watchedPer Month

If you feature yourself or company employees in the video, the trust factor is raised significantly.

-Unbounce

70%Of People Trust Online

Reviews Posted By Other Consumers

5. Manage Reviews

Source: Nielsen, 2009 - http://www.nielsen.com/us/en/insights/news/2009/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most.html

Google My Business

12

30%2 million

publisher sites

6. Be Found Across The Internet

Source: Comscore 2013 - https://support.google.com/adwords/answer/2404190

Google Display Network

7. Advertise When You Need It Most

Change bids for a short duration when your ads run on tv or radio

Connect Online and Offline Marketing

AdWords Scripts

12

30%

32%Of PPC clicks for

retailers come from a product ad.

8. Be Found For Product SearchesAdWords Product Ads

12

30%

9. Reconnect With Your ProspectsCustomer Match and Remarketing

1. Measurable, accountable, flexible

2. Insights around the clock

3. Stop, start, pause, test

10. Manage to Your Targets

Track Conversions

AdWords lets you track conversions, making it easy to track the Return on Investment from buying online ads.

Track Phone Calls From AdWords

Track Website Call Conversions to know when a click from AdWords leads to a call to a number on your site.

Track Calls From Ads to know how many times users called when they saw your ad without going to your site.

Online marketing is a fast evolving industry.Agencies not only manage the execution, they also stay on top of industry news and are key players in turning tools into successful strategies.

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