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Details are amazing things—the smell of fresh cookies, dimmable lights, a wireless Internet connection, automobile seat warmers—they make our lives better and easier. Even
the simplest attribute has the power to transform something from the mundane into the unforgettable. They make us
smile, curse or call our mother. At days end, it’s the details that we can’t stop thinking about.
Able Design on the Squared Eye Branding
Design Persona
Following a similar structure as a user persona, you can flesh out the personality of your design by creating a design persona. Personality can manifest itself in an interface through visual design, copy, and interactions. A design persona describes the methods of channeling personality in each of these areas, and will help a team of web professionals construct a unified and consistent result. .