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Movie goers on a Saturday night
UX Studio02/05/2016
Julien Noguera
Studying a cohort
ShowingsUp to 5 showtimes per dayChoose between 2D and 3DOne after midnightYet some get sold out
Date nightAffluenceMostly adultsPeople waiting in the hall
Box officeHuman contactWaiting in lineFor specific requests (gift tickets)
Touch terminalOffer different options
Easy to useNon flexible
Other users Online reservation/Mobile appsGroups
CheckpointPhysical ticketsDigital QR code
Add-onsFood/DrinksGames (Arcade)
SurprisesMovie summaries on paper
Reminder of showtimes past ticket verification
More surprises Map of movie locationsAdvertising in men’s bathroomBaby changing table
Extreme usersSomeone whose showing is sold outSomeone who’s been stood upSomeone who stays for another round Someone who comes mainly for popcorn
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