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Coxs Bazar- The Laggest sea beach of the World
A Detailed Marketing plan on Tourism coxs Bazaar
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A Report on place marketingplan on CoxsBazar
Submitted toA.N.A Ishtiaque
Associate Professor
Department of Marketing
University of Dhaka
Submitted byRana Das
Roll No. 47 MBA 13th
batch
Department of marketing
University of Dhaka
4th
March 3, 2012
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COX'S BAZAR
World's largest sea beach
and combination of 21
various islands, Cox's Bazar is
the mostGlamarious and
most beautiful tourist spot in
Bangladesh. It is the last
conner of south-east sideof
Bangladesh according to its
location. The Bay of Bengal
surrounded hills in the east
comer of the east of
Myanmar and rest part of the river not separated Bangladesh from the rohinga muslimare
Arkan. Cox's Bazar is surrounded by the sea,, river and hills. Some parts of the districts are
plainland and others high low areas make Cox's Bazar most attractive. As a tourist spot the
fameof Coxs Bazar is world known. But the history of Cox's Bazar is not so old. By the name of
hiramcoxs, the soilder of British Bangla, the name Cox's Bazar had come. Before this nameonce
its name was Pang wangh. The word meaning of Raklialli Pangwaugh is 'Yellow Flower'.In the
middle of 7th
century Cox's Bazar and its besides areas were known as Pangwangh. For internal
Quarrel the then king mong wanghing attacked the independent Arakan in early 1784 and killed
the elected king Thamadho and took possession of Arakan. Most of the people of Cox'Bazar left
it for the torturement of mong wanghing and took shatter on British ruled
Chittagong.ChittagongHill-tracts and Patuakliali. To rehabilitate those refugees east India
company sent captain HiramCox as the chief adninistrat or of these area in 1799. Mr. Cox did a
lot of public welfar work in this area. One of which is the set up a bazar. The local name of this
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bazar is 'Cox's Shaheber Bazar'. Mr. Cox was died in 1799, attacked by Malaria. From that time,
Pangwangh was known as Cox's Bazar.
Tourist attractions of Coxs Bazar
Total area of about 2260 square kin, total population of about 14 laks and with the combination
of & thans Cox's Bazar distinct is one of the best tourist spots ofBangladesh. The main
touristattractious that attracts the tourist and the and the foreigliers are the world's larhest
sea-beach,sealaby Kutubdia, is hand upazilla Mohadidkhali, and the natural beautiy of at theheart of theBay of Bengal, the Saintmartin, the probal sand island.Otherwise, very recently
Mohsishkhali and at the west of Sonadia 7 islands have been raising oneof its name is 'Harisdia'.
The antural scenery of Himchari, 15 km far from Coxs Bazar willnaust wonder and astonish the
visitors. The Innani and their uatural beauties make Cox s Bazar economically highly prospectus.
Sea-Beach
The Beach city Cox's Bazar is situated at the band of bay of Bengal which is the at the
southeastside of Bangladesh. The best tourist attraction of Cox's Bazar as well as Bangladesh is
the largest sea beach of Cox's Bazar. Miles of sandy beach, rare ouster, attractive Pagoddas,and the varityof lifestyles of tribals are the most attractive elements for the tourists of different
countries. Thelength of Cox's Bazar sea beach is 155 km. Roaring of water around the beach,
the river Naf,different hills and the plain lands make Cox's Bazar illusive to the tourists. It may
get much pleasure by visiting Cox's Bazar Sea Beach. Peace and pleasure may found by visiting
in beach at the morning and also in the evening. The country's biggest beach resort is
disappointing if anybody expecting another Goa. The center of town is a grubby mess, the area
is being carelessly overdeveloped, the sea is murky, there are erinial elements to watch out for
andwent the vast and magnificent beach can become crowded. On the other hand, there's no
better way to escape the crowds than taking a swim. There's a good range of hotels, alcohol is
available both legal and smuggled but always expensive. Welcome to beach life, Bangladeshi
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Style. If avisitor comes to Bangladesh lie has to obviously come to the Cox's Bazar Sea Beach for
its natural beauty. During the winter, from November through March, Cox's Bazar gets crowded
especially on weekends and accommodation can be scarce. The surrounding area, adjacent to
the Chittagong hill tracts, runs South Downs the coastline to the Myanmar border. This is still a
relatively sparsely populated pant of country. The population of the region is about one million
and is a mix of Muslims, Hindus and Buddhists. The culture hereis less overtly Muslim or even
Hindu for that matter, having a more Burmese- Buddhistatmosphere.The main reason to come
to Cox's Bazar is the 'beach. The route to the beach along sea. Beach road is quite filthy, buses
dump litter here at night it serves as a public toilet.The nicest place is in front of the Shaibal
Hotel, where there is a friendly uniformed guard and umbrellas and sun lounges for hire. There
is a path leading from the Shaibal through the golf course' to the are. A hawker with a cartload
of snacks, soft drinks and even deer works here too.
Full of Beauty The Delightful Ramu
One of the best tourist places at Cox's Bazar, at the bank of the Naf and very
beautiful anddelightful place Is Ramu. Ramu is and undistinguished market town 14 km east
of Coxs Bazar just offs the Chittagong road. Some of-' the hills in this area are topped with
Pagodas. Attractiveartful oldest artistry based wood made Buddhist Bihar, archaeological
monument on the top of the hills Jadi Ramcourt, and Aundher Manik of Ramu remembered
about the past history of it.
Marangloa Central Shima Bihar
About three centuries old wood made the two stored this dhiar's constriction is very artful and
excellent. The grand floor of the bihar have arrangement for sitting for the Buddhist mendicant
friar and at the first floor there is well decorated corrupt of Buddu. The largest Buddhu
corrup'Vhikku shima' is lying here at north south way. The main pandit of this bihar is
Shattapriya Mohatero. He is the main organizer of Buddhists at South Chittagong region.
Ramcourt Banashram Buddha Bihar
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It is one of most holy place for the Buddhists. It was bult by Emperor Ashik about 308 B.c.There
is a large Buddhu corrup, which is mostly worshipable. Otherwise there are somearchaeological
and historical monuments are available. The lines of Jhowban ang flower gardenincreases the
beauty of the Bhihar. The 'Jhagatijhiti child care' is situated at the beside of this bhiar.
Srikul Moyttri Bihar
Srikul Myttri Bihar is situated at the well decorated quite environment with a beautiful flower
garden and also furnish shed with some big Buddhu corrcps made of bress. There is a gardens
of various colorful flowers around the bihar which was built about I 00 years ago, which can
beattracted the visitors very easily.
Rakhain Bihar
Srikul Myttri Bihar. There are some large brasses made Baddhu corrups at this wood made
Buddha bihar.
Pagoda
The upward directed large pagoda is situated at the highest mountain of hills surrounded by
thegreen trees at the north-east side of the Ramu. Many people called it as it is chatopa
chyttaor Jadi. If anybody can able to climbedup rideup to the hill he will be astronished to see
the beauties of the Pagoddo, for which sometimes offer the raining bell of the get down it is not
possible the visitors to get down
Lama Para Kang
The name of the kang originated as the kang is situated at the Lamapara, for which its name is
Lama para kang. It was built up by a landlord named Thoigga Chowdhury. The two biggest bras
made Bell of this kang attracted the visitors and tourists. Once it was the main Center for
practicing culture of Buddhists. But Lack of proper acre and development its traditions are
going downward.
Coconut Garden
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The vast coconut garden of Ramu is situated at the 3-4 km south from chowmuhuny in a
naturalenvironment. There are villages at the boto sides of garden and the road of middle of
garden islike the high-low hills area. The garden was started planting 34 coconut plants. It
present thetotal number of coconut tree is about 9 lake. According to many people, it is the
largest gardenwith 200 acre area in south Asia in case of coconut garden.
Rubber Garden
The famous Rudder garden is situated at one km north of chowmuhuny of Ramu. The
gardenwas started at 1961 planting 52800 plants on 330 acre of lands. At present the total
quantity, of plants are about I
Lack and 40 thousands, which is
located about 2130 acre of
sands. High4owsmall hills insides
of the garden, lines of plants,
green plants, the low sweet
murmur of birds and beautiful
rest house of Rubber Garden
makes the garden attractive of
the visitors.
Maheskhali Island
One of the most beautiful
tourist spot of cox's Bazar is the
Island Upazilla Maheshkhali.
Some 6km northwest of Cox's
Bazar, Maheskhali (Moshkhal-
ee) Island makes a pleasant day
trip. It's a large Island, mostly
flat and barren but with a
pleasant hilly area on its
eastern side. The specialists
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have given their opinion that it was once connected with the Cox's Bazar's main land.The
maheskhali upazilla, with 8 union and I municipality is a land of 3 laks inhabitants. It attracts the
jourist very much by its beauty and natural resources. On maheskhali betel trees will be seen
everywhere. This island is one of the major sauces of nuts, which are sold at strut stands all
over the country. Walking along the Jetty into town, you11 see a hill to north, about a 20
minute rickshaw ride away. The holy spot is the principal tourist attraction, with a famous.
Stupa on top. The dimb takes only five minutes. From the top one can get a good view of most
of the island.
ST. MARTIN
St. Martins Island, which is the
only coral island in the country, is
unique in its habitat that is
congenial for the growth of coral
and benthic seaweeds and a
variety of marine fauna and it was
the most attractive zone of tourist
in Bangladesh. The St. Martins
Island lying between 20o34/ and
20o39/v North latitude and
90o18/-92o21/ East longitude is
separated from the southernmost extremity of main land Bangladesh-Badarmokam by a
channel about 8 km wide. East of the channel lies the Arakan coast of Myanmar with the
Arakan ranges of hills in the background. The island is situated in the northeastern part of the
Bay of Bengal about 100 miles both of Coxs Bazaar and is approximately 11 miles away from
Badarmokam, the southernmost point of the main land and about 12 miles south of Teknaf.ST.
Martins Island is one of the best places in Bangladesh, especially in winter, toget away from at
all. Forty eight K.M from Teknaf St. Martin is the countrys only coral island and unspoiled
paradise with people. The island, about 84 Km. in area, is inhabited by approximately. 6000
inhabitants it was named after a British Provincial governor but the locals call it Narikel
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Jinjera.At high the main is island Uttar Para is divided in to four smaller islands, connected by
strips of land immense in ankle deep water. Most of the Island's 5500 inhabitants live on uttar
para. The majority is Muslims and lives primarily of fishing, although some Plant rice and
Vegetable It's Fascinating to see so many different types of fish drying in the sun on endless
bamboo racks along the beach. This island is completely plain land and constituted mainly with
sand, stone and coral. This area is covered with coconut trees, and there is a nice beach
surrounding the island and dense Keya and Nishinda groves besides the beach etc really make
the island as a fascinating and beautiful landscape for the visitors. There is a nice sight of blue
seawater surrounding the island. The different varieties of shells and mother of pearl such as
conch shells, Spanish drill and cowries are plenty here. Living corals can be seen about 20 feet
deep in to the transparent water around a part of Saint Martins inland named Chera Dip, which
becomes detached from the island during high tide (Banglapedia, 2003).
Pricing strategy
Taste of Bangladesh
7 Day Trip
This amazing 7 days is filled with truly diving into folk music, art, the delicious food and thecolorful fabrics of Bangladesh through meticulously designed activities that get you in touch
with the heartbeat of the people of Bangladesh. You will immerse yourself into visiting local
markets, textile weaving, cottage factories, art galleries, live music and more!
What's Included
Accommodations: 3 nights in Dhaka, 2 nights in Gazipur, 1 night in Cox's Bazar.
Meals: 2 Breakfasts, 6 Lunches, 3 Dinners
Transport: All local land transport and included sightseeing
A dedicated crew with an experienced logistics manager and English speaking guides
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Local taxes & service charges
1 hr surfing lessons
One hour ofyoga
One hour ofvegetable dye and vegetable printing
Gallery tour with a local artist
Evening oflive music
Promotional ActivitiesAt the initial level it is vey much hard to maintain large promotional cost. For that reason our
main objective is to focus on concentrate promotional tools that cost low. To attract people to
enjoy the natural beauty of bandarban and feel the thrill of the jungle different promotional
activities will be done. Among various promotional tools the main focus will be given to tools
that can easily communicate with large number of people.
1. Facebook banner ads: Today, facebook is the largest and most popular socialnetworking. From various surveys it has been proved that facebook banner ads are most
effective among IMC tools. Besides most of the facebook users are young so banner ads
can get attention easily than any other communication tools. Attractive banners ads
about tour In bandarban are placed in facebook.
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2. Advertisement on Magazine and Newspaper: To attract potential market segment advertisement will
placed on daily newspaper and magazine. Especially advertisement will provide on the page where
young and teenagers have keen interest like fashion, sports etc.
2. Free monthly training and workshop on tracking: Although most of the people has boundlessinterest toward the hiking and tracking but they have very poor knowledge about it. TO enrich
knowledge and make tracking popular among the Bangladeshi citizen we will arrange monthly
training and workshop about tracing and hiking. For customer attraction we will provide such
opportunity free of cost.
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3. Formulation of surfing club: we encourage people to form a surfing club in their locality. Themember of the surfing club will get special discount in our every package, 25% discount. Not
only that we also provide special training for tracking.
4. Assign Musa Ibrahim as a Brand ambassador: Musa Ibrahim is first Bangladeshi who everreached in the highest peak of the world- Everest. Musa Ibrahim will work as our brand
ambassador to prompt the adventure in coxs Bazar.
Segmentation targeting and positioning (STP)
Segmentation: For segmenting the market we use demographic segmentation strategy base on the age
of the people.
Agedpeople
youngpeople
ChildrenTeenage
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Targeting: Among the four segments, we want to serve the two groups including teenage and young
People.
Positioning strategy: Positioning is the act of designing company offering in way so that it can occupy
distinctive image in the consumers mind. Our position strategy will be-
Coxs bazaar the world largest sea beach
Our People
We are blessed to work with an enthusiastic crew who travel to different parts of Bangladesh at
every chance they get, we can bring our clients a combination of experiences that is right "just"
for them.
As entrepreneurs, our team believes that "bespoke" holistic experiences for our clients who come
to explore business, shoot documentaries, engage in communities for development projects, also
crave custom tailored trips built around their interests and passion and vice versa. This approach
to creating experiences ensures satisfaction and perfection every single time.
Conclusion:
Infrastructure and transportation and security system are well established in coxs bazaar. As a result it
becomes a popular tourist destination. Proper awareness and promotional activities can increase the
number of tourist gathering. Besides Sea beach there are many other tourist spots which are totally
unknown to the tourist. So these spots should be promoted.
TeenageAged
people
youngepeople
Children
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