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A

MARKETING REPORTON

PVT LTD

2007-08SUBMITTED BY SUBMITTED TOGONDALIYA VIRALKUMAR D. GLS INSTITUTE OFSYBBA-A BUSINESS

NO-37

ADMINISTRATION ACKNOWLEDGEMENT

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I foreword my gratitude to respected director of GLS.I.B.A.for arranging such

project work.

First of all, I would like to thank to V.B.Patel, Director of our institute of

Business Administration for providing me this opportunity to prepare this financial

report.

I also extend my thanks to my Prof.Sreeda Shah for imparting valuableguidance and co-operation during the preparation and making of this report.

Last but not the least, I am thankful to Gujarat university for introducing

such project activities as significant aspect of our B.B.A. programme without which

we would have no practical exposure to actual business environment and the study of

the financial aspect of the business.

PREFACE

Today is the age of competition, A lot of new firm entered in the market

with new things. People everyday wants something new. So businessmen

continuously do hard work and struggle to generate new ideas and to do something

different from others.

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All this require not only theoretical knowledge but also some practical

knowledge. Practice is more important for getting knowledge and experience.

For getting real life experience practice, we have to do some practical

work and this opportunity gets in S.Y.B.B.A by preparing a financial report.

From this practical study I got a very good experience and it improves my

knowledge and it provides guidelines to me to do work in actual situation.Today there is scarcity of funds, so its very important for every company

to make effective utilization of the funds. In these report I analyze the financial data of

Colgate-palmolive India Ltd. for this year and analyze the financial position of the

company.

INDEX

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PREFACE

Since the few years the business world has completely changed. There has beenrapid development taken place in India after the past independence period.

Industrialization in the country has made India one of the industrial power of theworld. Revaluation in the field of commerce and business has changed many livesin India. The avenues of economic liberalization and globalization have invitedcertain change in business enterprises and are now able to face challenges ofcompetition from multinationals.

Practical knowledge is the essential for facing all direct circumstances. Onlypractical application of management tells us how we should apply doctrines in

CHAP.NO. SUBJECTPAGENO.

1 COMPANY PROFILE

1

2 RESULT OF OPERATION8

3 RATIO ANALYSIS

164 ACCOUNTING POLICIES AND NOTES

61

5 DIRECTORS REPORT66

6 AUDITORS REPORT75

7 COMMON SIZED STATEMENT78

8

CONCLUSION 85

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real life because it is over all practical information about on industry.

Reading Gives Theoretical knowledge.

But Practice Gives Practical Knowledge

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ACKNOWLEGEMENT

I am very proud to be out of the training of the industrial visit

organized by my institute to Parle Biscuits Pvt.Ltd.

Many people have made their contribution in organizing this visit a

success. I am very thankful to all of them.

Firstly, I am very thankful to our director sir Shree Vadibhai Patel for

helping in this visit for us.

Then I express my gratitude to Prof. Swati Modi for great help in

making this report.

Last but not the least. I am also thankful to the attention and co-

operation of the half of Parle Biscuits Pvt.Ltd. to us during our visit. I

must thank them for their kind support and their attention as well asguidance. I have learnt many things about biscuit making. Finally I

express my gratitude towards all the persons also directly and indirectly

supported me in preparing this report.

Viral Gondaliya

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BRIFE INTRODUCTION OF

THE COMPANY

Name: Parle Biscuits Private

Limited.

Registered Office:

Parle Biscuits Pvt.Ltd.

Nirlon House, 254-B.

Dr. Annie Besant Road,

Worli,Mumbai-400025,

Maharastra,

Tel- (022)4931841.

Fax-(022)4933630.

Working place:

Lao-more Biscuits Pvt. Ltd.

Plot No-1010 an 1011-AB,

Phase- IV,

Naroda GIDC,

Ahmedabad.

Regional Sales Offices:

Parle Products Pvt. Ltd.

Pankaj Plaza,

Site No 37and 38.Plot No-15,

Flat No-106/206,

Locat shopping center,

Kalkoyee,

New Delhi 110019

Tel-(011) 6472884,

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Branch in Gujarat:

Ahmedabad

Nadiyad

Bhavnagar

Bhuj

Branch in India:

Gujarat

Mumbai

Rajasthan Bangalore

Uttar Pradesh

Madhya Pradesh

Maharashtra

Tamilnadu

Andhra Pradesh

Karnataka

West Bengal

Bihar

Haryana

Kolkata

Company operation out of India:

USA

Australia

Dubai

Sri Lanka

South Africa

Canada

Bangladesh

Nigeria

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Kemerul

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INDUSTRY OVERVIEW

India is among the world major producer of food processing over 600

million tons of food production every year.

India rank first in the world in production of cereals, liverstock

population and milk. It is the second largest fruits and vegetables

producer among the top five producers of rice, wheat, groundnuts, tea,

coffee, tobacco, spice, suger, and oilseedsa.

And yet India share in international market is a 1.5 % value addition tofood by processing is more 8 % of total production.

There are estimating 9000 organized units in the country more then

5000 of which are in fruit and vegetable processing segment.

There are very large Indian food brands with on established global

presemnce most exports is in bulk from and branding menial.

A national food processi8ng policy has been drafted for harmonization andsimplification policy is expected to be implemented in 2001

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COMPANY HISTORY

A long time ago, Parles first factory set up in Mumbai in 1929 to

manufacture toffees.

The British ruled India a small factory was set up in the suburbs of

Mumbai city to manufacture sweets and toffees. The year was 1929

and the market was dominated by famous international brands that

were imported freely. Despite the odds and unequal competition, This

company called Parle Products survived and succeeded by adhering to

high quality and improvising from time to time.

A decade later in 1939 Parle Products began manufacturing biscuitsin addition to sweets and toffees. Having already established a

reputation for quality, The Parle brand name grew in strength with

this diversification Parle glucose and Parle Monaco were the first

brands of biscuits to be introduced which later went on to become

leading names for great taste and quality.

And now they are

No.1in the biscuit market in the whole world.

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How Parle fought to make biscuitsaffordable to all.

Biscuits were very much a luxury food in India, when Parle began production in

1939. Apart from Glucose and Monaco biscuits, Parle did offer a wide variety

of brands.

However, during the Second World War, all domestic biscuit production was

diverted to assist the Indian soldiers in India and the Far East. Apart from this,

the shortage of wheat in those days, made Parle decide to concentrate on themore popular brands, so that people could enjoy the price benefits.

Thankfully today, there's no dearth of ingredients and the demand for more

premium brands is on the rise. That's why; we now have a wide range of

biscuits and mouthwatering confectionaries to offer.

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UTILITIES

Water:

The daily water requirement of the production department is supplied

by the G.I.D.C to the industrial users.

Electricity:The electricity is procured by Gujarat Electricity Board.

GAS:

The daily Gas requirement of the production is sufficiently provided

by Gujarat GAS Ltd. They provide gas supply through well

maintained pipelines.

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PARLE - PARIVAR

Just as your family has many special loved one.

Parents

Grand Parents

Brother and Sister

Mumbai Village Parle- (PROMOTERS)

1) Shri Sharadbhai Chauhan

2) Shri Rameshbhai Chauhan3) Shri Vijaybhai Chauhan

Production Manager:

Shri Dhiranbhai Thakkar

Maintenance Manager:

Shri Mukundbhai Goswami.

DIRECTOR:

1. Shri Rajkumar Ghumanani (Deputy Director)

2. Shri Vinodbhai Ghumanani(Deputy Director)

3. Shri Manoharbhai Choithai(Deputy Director)

4. Shri Sadhubhai (Director)

5. Shri Harishbhai Chelkani (Co-Ordinator)

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GOAL & MISSION OF THE COMPANY

GOAL:

To meet needs of the poor and find ways to offer cost effective products.

MISSION:

To provide healthy and good food products to the people and even to look after

the requirement of poor people.

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Product Portfolio

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For over 65 years, Parle G has been a part of the lives of every Indian. From the

snow capped mountains in the north to the sultry towns in the south, from frenetic cities

to laid back villages, Parle G has nourished, strengthened and delighted millions.

Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste

buds, but a source of strength for both body and mind. Tear over a packet of Parle G to

experience what has nourished Generations of Indians since last sixty five years, making

it truly Hindustan Ki Taakat.

Various people have various reasons to consume it, some consume it for the value it

offers while others consume it for sheer taste, For some it is a meal substitute for others

it is a tasty healthy nourishing snack. Patronised by millions for all this qualities, it is

much more than just a biscuit brand. Little wonder than why is it the Largest selling

Biscuit brand in the World.

Ingredients :

Wheat Flour, Sugar, Partially Hydrogenated Edible Vegetable Oils, Invert Syrup*,

Leavening Agents [ 503 ( ii ), 500 ( ii ) ], Salt, Milk Solids, Emulsifiers [ 322 or 471 &

481 ( i ) ] and Dough Conditioners [ 223 ]. Contains Added Flavours (Artificial).* (d -

Glucose, Levulose)

Pack Sizes available:

19 G, 44 G, 44 G, 66 G, 93.5 G, 231.5 G, 346.5 G, 400 G, 462 G,

576.5 G, 935 G (Packed), 935 G (Loose)

Biscuits by Parle

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Krackjack

Krackjack Crispy Creams New Monaco

Kreams Hide and Seek

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Hide & Seek Milano Digestive Marie

Parle Marie Milk Shakti

Nimkin Mayfair Cookies

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Sweets by Parle

Melody Mango bite

Kaccha Mango Bite Popins

Kismi Toffee Kismi gold new

Orange Candy Xhale new

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Snacks by parle

Mast Bites

Sixer

Monaco Bites Cheeslings

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PRODUCTION CAPACITY

Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000 tone per

annum. The companys total turn over per year is 120 corers tunes per year.

Per day the company turns over 36 tune corers. The companys total turn

over per month is 9.50 corer turn. Parle is a large selling Biscuits. Then

companys total production per day of Biscuits 58 to 59 lake.

Every day 3.5 to 4 lake packes are pre paid.

Particular Amount per

100g

%Daily Value

Total Calorie 450cal 22.5%

Calories from fat 126cal 21.0%

Total fact 140g 21.0%

Saturated fat 6.4g 9.0%Poly unsaturated fat 0.8g 1.2%

Mono unsaturated

fat

6.8g 10.2%

Cholesterol 00. Mg 0.0%

Total carbohydrate 75.2g 25.1%

Sugars 26.0g 8.7%

Dietary fibre 2.4g 6.0%Protein 6.5g 13.0%

Sodiam 270. mg 11.%

Calcium 15.0mg 1.3%

Iron 2.0mg 16.7%

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AVAILABILITY OF RAW MATERIALS

Parle Biscuits Pvt.Ltd. Production is the conversion of raw-material in

to finished products and is also spoken of manufacture good. The

company gets raw materials from Gujarat and any other statecompany is checking of the every raw materials.

Basic Raw Material :

Wheat:For proteins that will help you grow wheat

Vanaspati & Sugar:For energy.

Salt, Vitamins and Minerals:For development used.

Milk:

For calcium to build health bones.

Every raw materials use for Parle Biscuit Product. There is most

important material making biscuits process.

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PRODUCTION PROCESSIN DETAIL

PRODUCTION CHART

Start:

Raw material Testing

Mixing

Moldings

Baking

Cooling

Last -Packing

Introduction:

Production is the conversion of raw material in to finished products.

The plant is organized and operated primarily with object to

producing goods.

The company has wide range of products. There items are available

in different size of packets.

Basic raw-material

Wheat

Sugar

Vanaspati ghee

Milk

Salt

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Manufacture process in the unit is very advanced and

scientific and is fully based on the gas plant.

Process of Production:

1. Raw Material Testing:After requires the raw material all the materials are testing in the deb.

2. Mixing:After testing the raw material all the raw material are mixing by

machine process.

3. Moulding:

When the process of mixing after this product molding in the die for

Parle-G

4. Baking:When the process of molding after this biscuits own in the burner

machine. The machine is 155 feet long with 6 burners.

5. Cooling:When the process of baking is over after this biscuits provide in

cooling zone this biscuits cooling in 3 min 4 sec.

6.Packing:When the products process are finish that they were arrange the

product and the all product are packing in the boxes.

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THE QUALITY CONTROL:

Parle Products has one factory at Mumbai. That manufactures biscuits

and confectioneries while another factory at Bahadhirgarh in haryana

manufactures biscuits. A part form this Parle has manufacturingfacility at Neemrana in Rajasthan and at Banglore in Karnataka. The

factories at Bahadugarh and Neemrana are the largest such

manufacturing units for biscuits and 5 manufacturing units for

confectioneries on contract.

Manager has to keep at all production process control. All Parle

Products are manufacture under the most hygienic conditions. Grate

care is exercised in selection and quality control of raw materialspacking materials, rigid qualities standards are ensured at every stag

of the manufacturing process. Every batch of biscuits &

confectioneries are thoroughly checked by expert staff using most

modern equipment.

Parle has employed a Quality control technique named as

Acid in solvency.

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PRODUCTION CAPACITY

Parle Biscuits Pvt. Ltd. Indias highest production capacity 1,00,000

tone per annum. The companys total turnover per year is 120 crores

tones per year. Per day the company turnover is 58 tones. Thecompanys total turn over per month is 9.50 corer turn. Parle-G is a

large selling Biscuits. Every day 3.5 to 4 lacs packets are being sold.

Amount

per 100g

%Daily

Value

Total Calorie 450cal 22.5%

Calories from fat 126cal 21.0%Total fact 140g 21.0%

Saturated fat 6.4g 9.0%

Poly unsaturated

fat

0.8g 1.2%

Mono

unsaturated fat

6.8g 10.2%

Cholesterol 00. Mg 0.0%

Total

carbohydrate

75.2g 25.1%

Sugars 26.0g 8.7%

Dietary fibre 2.4g 6.0%

Protein 6.5g 13.0%

Sodium 270. mg 11.%

Calcium 15.0mg 1.3%

Iron 2.0mg 16.7%

SHIFT AND TIME

There are two shifts for 12 hours and the workers have to work during

that period of shifts only.

1st

SHIFT 8:00 A.M. To 8:00 P.M2nd SHIFT 8:00 P.M To 8:00 A.M

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CHART OF PRODUCTION

MANAGEMENT

Production Department

Production Manager

Deputy Manager

Executives

Supervisor

Workers

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What is marketing?

Introduction of marketing

Marketing is the most important function of any business. Marketing is adynamic system and process which seeks to understand the consumers needsand wants and identify ways and means of full filling them.

You already know a lot about marketing. It is all round you. You see the resoldof marketing in the abundance of products in your near by shopping mall. You

see marketing in the advertisement that fills your television screen, magazinesand mailbox. At home, at school, where you work, where you play. You areexposed to marketing in almost every thing you do. Yet there is much more to

marketing then meets the consumers casual eye. Behind it all is a massivenetwork of people and activities competing four your attention and purchasingpower

Definition of marketing

Marketing might by it self go far toward changing the entire economicstone of the existing system without any change in methods of production,distribution of population or income.

Marketing involves the design of the product acceptable to the consumersand the product of their activities which facilitates the transfer of ownerships

sellers and buyers. Prof.harry Hanson marketing is a societal process bywhich individual and groups obtains what they need and want through,creating offering and freely exchanging products and service of value withothers. The aim of marketing is to make selling superfluous, to know andunderstand and the customer so well that the product or service fits him and

sells it self. I Daly marketing should result in a customer who is ready to buy.

Superior value: and price: distributes and promote them effectively, thisproduct will sell very easily. Thus selling and marketing are only a part of alarge marketing mix a set of marketing tools that work to gather to effectthe market place. Some important definition of marketing is given below:

Marketing is a social and managerial process by which individual and groupsobtain what they need and what through creating and exchanging product andvalue with others.

Marketing means creating and the delivering of a standard of living.

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Marketing philosophies

We describe marketing management as carrying out tasks to achieve desireexchanges with target market. What philosophies should guide these marketing

efforts? What weight should be given to the interests of the organization,conflict? Their five alternative concepts under which organization conductthere marketing activities they are as under:

The production concept

The product concept holds that consumer will favor products that are availableand highly affordable, there for management should focus on improving

production and distribution efficiency. This concept is one of the oldest

philosophies that guide sales.

The product concept is still a useful philosophy in two types of situation.

When demand for a product exceeds the supply, management should look forways to increase to production.

When the product cost is too high, improved productivity is needed to bring itdown.

The product concept

Another major concept guiding sellers, the product concept, hold thatconsumers will favor the product that offers the most quality, performance andinnovation factures. Thus, an organization should devote energy to makingcontinues produce improvement. Some manufacture believes that if they canbuild a better mouse trap the world will beat a path their door. But they areoften rudely shocked buyers may well be looking for a better situation to a

mouse problem, but not necessarily for a better mousetrap will not sell unlessthe

Manufacture designs, packages and price it attractively. Places it conventiondistribution of people who needs it and convince buyers that it is a better

product.

The product concept also can lead to marketing myopia. For instance rereadmanagement once through that users wanted training rather than

transportation and overlooked the growing channel soft the airlines buses,tocks and automobile.

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The selling concepts

Many organizations follows the selling concepts, which hold that customerswill not buy enough of the organization product unit it under takes a large

selling and promotion efforts. the concepts are typically practiced withunsought goods those that the buyers do not normally think of buying such asencyclopedias organization insurance. These industries must excel at tracingdown prospects and selling them on product benefits.

Most firm practices the selling concepts when they have over capacity. Theiraim is to sell what they make rather than make what the market wants suchmarkets carriers high risks. It focuses on creating sales transaction rather that

on building long term, profitable relationship who are coaxed into buying the

product will like it organization if they dont like it they will forget theirdisappointment and buy it again lattes. These are usually poor assumption tomake about buyers most studies show that desalts customers do not buy again.Worse yet while the average satisfied s tells three other about goodexperiences, the average dissatisfied customer tells ten other about hisorganization bad experiences.

The marketing concepts

The marketing concepts holds that achieving organization goals depends ondetermining the needs and wants of target markets and delivering the desire

satisfaction more effectively and efficient than do competition.

The selling concepts and the marketing concept are some times confused. Theselling concepts take an inside out perspective. It starts with factory, focuseson companys existing product and cells for heavy selling and promotion toobtain profitable sale. It focuses heavily on customer conquest getting shortterm sales with little concern about who buys and why. In contrast marketing

concept takes an out side in perspective. It start with a well defined market,focuses on the customer needs, co-ordinates all the

Marketing activities affecting customers, and makes profit by creating longterm customer relationship based on customer value and satisfaction. Underthe marketing concepts, a company produces what consumer want, there by

satisfying consumer and making profits.

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The social marketing concepts

The social marketing concept holds that the organization should determine theneeds, wants and interest of the target market. It should than deliver superiorvalue to customer in a way that maintain or improve the customers and the

societys well being. The societal marketing concept is the newest to the fivemarketing management philosophies.

The social marketing concept questions whether the pare marketing concepts isadequate in an age of environmental problems, resource shortages rapid

population growth, world wide economic problems and neglected socialservice. It asked the firm that senses, serves and satisfied individual wants is

always doing whats best for the consumers and the society in the long run.

According to marketing concepts, the pure marketing concepts overlookspossible conflict between consumer short run wants and consumer long runwelfare.

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Market SegmentationMarkets are not homogeneous. A company cannot connect with all customers

in large, broad, or diverse markets. Consumers vary on many dimensions andoften can be grouped according to one or more characteristics. A company needsto identify which market segments it can serve effectively. Such decisions require a

keen understanding of consumer behavior and careful strategic thinking.Marketers sometimes mistakenly pursue the same market segments as many other

firms and overlook some potentially more lucrative segments.

The starting point for discussing segmentations is mass marketing. In massmarketing the seller engages in the mass promotion of one product for all buyers.

Most companies are turning to micromarketing at one of four levels: segments,niches, local areas, and individuals.

Market segments can be defined in many different ways. One way to carve up aMarket is to identify preference segments. Here biscuits buyers are asked howmuch they value Sweet biscuits and salty biscuits as two product attributes. Threedifferent patterns can emerge.

1. Homogeneous Preferences:

In below figure, shows a markets where all the consumers have roughly the samepreferences. The market shows no natural segments. We would predict thatexisting brands would be similar and cluster around the middle of the scale in both

sweetness and saltiness.

2. Diffused preference:

At the other extreme, consumer preferences may be scattered throughout thespace, indicating that consumers vary greatly in their preferences. The first brandto enter the market is likely to position itself to appeal to the most people. A secondcompetitor could locate next to the first brand and fight for market share, or itcould locate in a corner to attract a customer group that was not satisfied with thecenter brand. If several brands are in the market, they are likely to positionthemselves throughout the space and show real difference to match differences inconsumer preferences.

3. Clustered preferences:

The market might reveal distinct preferences clusters, called natural market

segments. The first firm in this market has three options. It might position in thecenter, hoping to appeal to all groups. It might position in the largest market

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segment. It might develop several brands, each positioned in a different segment. Ifthe first firm developed only one brand, competitors would enter and introducebrands in the other segments.

Biscuit industry is the largest segment of the grain milling industry and

constitutes about 55-60% of the entire bakery range.

In the past several years MNCs like Cadbury, Brooke Bond and Nestle tried toenter into the biscuit segment but were not successful. These players found itdifficult to compete with the unorganized sector players in the lower / popular

segment of the market in view of intense price competition. In the upper end of themarket, the market size was small. With the decontrol, several global players haveentered the market and more players are expected to setup shop in the country.

Info quest India's report on the biscuit market in India gives the salient

features of the industry in a clear and concise format.

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Organization of marketing departmentDirector

Marketing manager

Office manager

Sales manager

Product manager

Consumer relation manager

Physical distribution manager

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-:PRICING DECISIONS:-

Parle Biscuits captured not only nation but international market of

starch. It has a large field of market. One of the most important andcritical areas in marketing management is the pricing of products

decisions as pricing have considerable effect in marketing. A wrong

pricing can nullify the effect of all right decisions relating to products

physical distribution and promotion. Decisions relating to price reflect

many things. How consumers perceive the product.

Parle Biscuits Pvt.Ltd. manufacture of Biscuits product decides their

price of different Biscuits on the basis of certain things such as howmany buyers are there? What is the demand of their product in the

market competitors price, cost of materials?

Product No

of

Pkts

Weight Rs.

Parle-G 1 100g 4.00

Parle Magix 1 75g 5.00

Monaco 1 75g 7.00

Krack-Jack 1 50g 7.00

Fun-Center 1 50g 10.00

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Promotion mixIn a promotion mix, three parts involved:

Advertisement

Sales promotion

Public relation

AdvertisementAdvertising means any paid form of none personal presentation and

Any paid form of non personnel presentation and promotion of ideas, goods or

services by an identified sponsor.

Advertising can be defined as mass paid communication of

goods, services or ideas by an identified sponsor. It is paid communication because the advertiser has to pay for the space or time media, such as

newspapers, magazines, radio and television, cinema film, outdoor hoardings

and poster, direct mail and transit (at card).

STRENGTHS OF ADVERTISING AS A PROMOTION TOOLS:

Advertising is a major problem tool. It has the following basic plus points or

strengths as a promotion tool.

1. It offers planned and controlled message.

2. It can contact and influence numerous people simultaneously, quickly and of a

low cost per prospect. Hence it is called mass means of communication.

3. It can deliver the same message consistency in a variety of context.

4. It can deliver the prospects that cannot be approached by salesman.

5. It helps to parcel goods and pull the buyer to retail.

Advertising gives the adjustment of satisfies to give and improved result. It also

stimulates the safe consumers thinking about the products continuously. There

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are seven elements that must be considered in developing a successful

advertising campaign.

Appraisal of products

Analysis of market

Products prospect tie in

Copy approach

Design and layout

Medical appraisal

Timing

Advertising strategy:-

Advertising strategy consists of two major elements,

(1) creating Advertising(2) Selecting advertising media

Creating advertising messages

A large advertising budget does not guarantee a successfully advertisingcomplains. Two advertisers can spend the same amount.

On advertising yet have very different results. No, matter how big the ifcommercial gain attention and communication well.

Advertising Media

Specific media within each general type, media type such as specificmagazines, TV shows, and radio programs.

The main advertising media adopted by all companies work written medias like

magazines, newspapers etc or through

television through distribution.

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Major Media used in Parle Products Pvt. Ltd.

Generally Parle does not use any media for advertisement because its products

are demanded to such an extent that it does not require advertising its products.

But sometime it gives advertisement in TV Channels like POGO, Doordarshan,

Cartoon network etc.

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Sales PromotionAdvertising is backed by two other mass promotion tools i.e. sales promotion

and public relations.

SALES PROMOTION:

Sale promotion means short terms incentives to encourage purchase or sales of

product or services

Sales promotion consists of short-term incentives to encourage purchase or

sales of a product service. Whereas advertising offers reasons to buy a product

or services, sales promotion offers reason to buy now; they are used to convert

desire into wants.

Sales promotion includes a wide variety of promotion tools designed to

stimulate earlier or strong market response. It includes consumer promotions

such as samples, coupons, rebates, price offs, premiums etc. the sales promotion

of a product of the company may require many steps such as:

Setting sales promotion objectives.

Selecting sales promotion tools.

SALES PROMOTION TOOLS:

1. Consumer promotion tool includes samples, cash refund (rebate) price on

packing, premiums, advertising, specialties, patronage rewards, point of

purchase, contests, games etc.2. Trade promotion tool includes contests, premiums, displays, discounts, free

goods, etc. to retailers and whole sellers.

3. Business promotion tool includes organizing conventions, trade show etc.

The following are the steps for developing the sales promotion programs:

1. Size of incentive

2. Conditions for participation

3. How to promote and distribute the promotion program

4. Length of promotion program

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Thus in general sense promotion should be consumer friendly and should create

a long-term image on consumer rather than creating only short-term sales

volume or temporary brand switching. They should help to reinforce the

products position by building long-term relationship with consumers. If

properly designed, every sales promotion tool has the potential to build

consumer relationship.

Parle Company runs discount scheme, Birthday of , Special Scheme is run each

year. Also the company runs anniversary scheme for stipulated time period.

Sales Promotion:-

Consumer Promotion

Low Price

Value addition

Dhanteras scheme

Monthly basis

April fool, New year, Valentine day.

Chart showing sales Promotion of Parle

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Public RelationPublic relation means building good relations with the companys various

publics by obtaining favorable, publicity, building up a good corporate image

and handling off unfavorable, stories, and events.

Public relations and another mass promotion tool, which undertakes building

good relations with the companys various public by obtaining favorable publicity,

building up a good corporate image, and handing or handling off unfavorable

rumors, stories and events.

Public relationship department may perform any or all of the following

functions:

1. Press relations and press agency creating and placing news worth information in

the news media to attract attention a person, product or service.

2. Product publicity-publicizing specific products.

3. Public affairs-building and maintaining national or local community relations.

4. Lobbying building and maintaining relations with legislators and government

officials to influence legislations and regulations.

5. Investor relations maintaining relationships with shareholders and others in the

financial community.6. Development public relations with donor or members of non-profit

organizations to gain financial or voluntary support.

The public relations department may take into consideration the following

public relation decisions:

1. Setting public relations objectives.

2. Choosing public relations message and vehicle.

3. Implementing the public relations plan.

4. Evaluating public relations results.

Personal selling:

Personal selling is the interpersonal arm of the production mix. Advertising

consists of one way, non-personal communication with target consumer groups.

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In contrast personal selling involves two ways, persona; communication

between salespeople and individual customer- whether face-to-face, by telephone,

through videoconferences or by other name.

Personal selling can be more effective then advertising in more complex selling

situations. Sales people can probe customers to learn more about their problems;

they can adjust the marketing offers to fit the special needs of each customer andcan negotiate terms of sales. They can build long-term personal relationships with

key decision makers.

Public relation tools:

Public relations professionals use several tools and one of the major tools is

news. They find or create favorable news about the companys audits, products or

peoples. Sometimes news stories occur naturally and sometimes the public

relations persons can suggest events or activities that would create news.

SPEECHES can also create and greatly increase product and company

publicity. Company executives must answer questions form the media or give talks

at trade associations or sales meeting and these events can either build or hurt the

companys image.

Another common public relations tools is SPECIAL EVENTS, ranging from

news, conference, press tours, grand openings and fireworks displays to laser

show, hot air balloon releases, multimedia presentations and star-studded

spectacular shows, or educational programs designed to reach and interest thetarget public.

Board of Director

Finance Marketing Personnel Production

Publicity Sales Promotion Transportation

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Competitors

There are also some competitors of each and every company

who trick to overtake the company.

As Parle is good company. There are also competitors of

them in this way, a here are some competitors of company like

BRITANIA BISCUITS

PRIYA BISCUITS

SUN FEAST BISCUITS

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BRANDING

. Branding helps buyer in many ways. Brand name attracts new

consumer and increase shoppers efficiency. Brand name makes easyto sellers to order and reduce problems.

The brand name and trademark provides legal protection for

unique products brand name should be easy to remember and related

to product.

Branding is endowing products and services with the power of

the brand. Branding is all about creating differences. To brand a

product, it is necessary to teach who the products is by giving it a

name and using brand elements to help identify it as well as what

the product does and why consumer should care.

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PACKING

Packing is brand activity that requires careful consideration by the management.A good package is the representation of the autistic combination of the designerscreative skills and sales knowledge of the manufactures management team. The

potentialities of packaging especially the field of demand especially the field ofdemand creation have been accepted now.

Parle has a good packaging system. They sale their products in such a package sothat either in the course of attraction, transportation from one place to another orduring the time when goods are lying in the warehouses.

PRICE OF PRODUCT

The price of the product of the Parle all the product is consumed by the poorest ofthe poor and richest of the rich.

WEIGHT PRICE

Parle-G 1000gms 35 Rs.

Parle-G 500 gms 20 Rs.

Parle-G 100 gms 4 Rs.

Parle-G 50 gms 2 Rs.

Parle-G 20 gms 1 Rs.

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PUBLIC RELATION

The Parle name conjures up fond memories across the length and

breath of the country. Public relation usually comes under the heading

publicity which is concerned with the natural understanding betweenan organization and its public.

The consumer is the focus of all activities at Parle , Maximizing value

to consumers and forging enduring customer relationships are the

core endeavors at Parle .

Our efforts are driven towards maximizing customers satisfaction

and this is in synergy with our quality pledge. Parle products limitedwill strive to provide consistently nutritions and quality food

products to meet consumers Satisfaction by using quality. It is given

as per the order placed ant the technical expertise been required for

production and lastly the rate promotion since they think is in well

established brand in the industry so good public relationship is

establishing in company.

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MARKET RESEARCH PROCESS

Defining the Problems and Research object

Developing the research Plan

Collecting the information

Analyzing the information

Presenting the research plan

Implementing the research plan

Inter Prettying and Reporting the Findings.

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DISTRIBUTION STRATEGY

The Parle Biscuits is world number on selling. This Biscuits is sweet

and healthy. The company appointed so many distributors in foreigncountries like USA, Srilanka, Dubai, South Africa, and Australia etc.

Most the companys products are exported to foreign buyers either

directly in case of big orders of through distributors.

Distribution channels are in company to retailers. Company to

distributors, distributor to agency provide agency to shopkeeper and

also provide shopkeeper to customers. The stockiest will be provided

to retailer.

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PERSONAL SELLLING

However vivid the message put over by advertising there is no

substituted for the final face-to-face meeting between the buyers and

the seller or his representative advertising creates the interest andthere desire but personal selling clinches the deal. There desire

industrial markets personal selling plays an even more, extensive role,

for the moment let us consider the basic sale process.

1) Establishment of customer contact

2) Making proposal for sale

3) Retaining the business

4) Creating a preference for product

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IMPORT-EXPORT MARKET

Parle is not only nation market but international market of starch. It

has a large field of marketing the international business also improves

the financial conditions of the country.

The Parle products is not only sold in India but also in other countries

USA, Australia, Dubai, Srilanka, Even the more sophisticated

markets like USA And Australia, now relish Parle Products.

Parle Biscuits and confectionaries are fast gaining acceptance in

international market. Many Parle products have also won gold, silver

and bronze medals at the monde selection Parle has initiated theprocess of getting ISO 9000 certification Now using more modern

technique for capacity expansion. We have begun spreading our

wings and are going global.

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PRODUCT DEMAND

ParleG has been a strong house hold name a cross. India the greattaste high nutrition and the international quality makes ParleG a

winner. No wonder its the India putted leader in the Biscuits

category for decides. ParleG is consumed by people of all ages from

the rich to the poor living I cities and in villages while some have it

for break fast for others it is a complete whole some meat for some

its the best accompany for chill while for some. Its a way of gating

charged whenever they are law on energy. Its also often highly

recommend by dieticians and medical practitioners. It is widely alikely and eaten across India be any city village town etc.

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Channels of distributionSuccessful value creation needs successful value delivery. Holistic Marketers

are increasingly taking a value network view of their businesses. Instead oflimiting their focus to their immediately suppliers, distributors, and customers,they are examining the whole supply chain that links raw materials, components,

and manufactured goods and shows how they move towards the final consumers.Companies are looking at their suppliers supplier upstream and at theirdistributors customers downstream. They are looking at customers segments andhow company resources can best be organizes to meet needs.

Manufacturer

Whole sellers

Jobber

Retailer

Consumer

Most producers do not sell their goods directing to the final users; between

them stands a set of intermediaries performing a variety of functions. Theseintermediaries constitute a Marketing channel. Formally, Marketing channels aresets of interdependent organizations involved in the process of making Products orservice available for use or consumption. They are the set of pathways a Productsor service follows after production, culminating in purchase and use by the finaland user.

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Decision about ChannelsA Marketing channel system is the particular set of marketing channels

employed by firm. Decisions about the marketing channels system are among the

most critical facing management. Marketing channels also represent a substantialopportunity cost. One of the chief roles of marketing channels is to convert

potential buyers into profitable orders. Marketing channels must not just serveMarket, they must also make Markets.

Parle-g , one of the most popular biscuit making company, main unit of thiscompany is in the Mumbai. Here, we visit the unit of parle is Lao more unit in

Ahmedabad. swad Bhare shakti bhare parle-g designed through popular brandslike Britannia, Sanfeast, etc. Parle-g has sale their products to the wholesalers at

first. And then these wholesalers sale to the retailers at different cities. Then, cometo the customers. Thus, These whole chain is recognized channels, through themall products can be received customers.

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International MarketImported packaged biscuits, mostly from Iran, Pakistan and India, are found in

every corner shop, grocery stores, vendors with carts and supermarkets.

Bakery owners indicated that biscuits were a rapidly growing market andbiscuit consumption was increasing rapidly(Quentin Johnson 2003.) School aid

programs now use biscuits imported from India. An automatic biscuit factorylocated in Kabul, to produce wrapped soft or hard biscuit, would be a First toMarket.

Baked goods remained the largest sector, in both volume and value terms.Despite typically low profit margins, baked goods saw burgeoning value growth in

2000, with sales driven by busier lifestyles, especially among urban consumersthroughout the region. The consistent popularity of artisanal products acrossnational markets.

Entrepreneur who want the Information on Production, Manufacturingprocess, factories, Importers and Exporters, Current trends, Funding agency,Equipments and suppliers, Market Can.

Yet, marketing research is not limited to large companies with big budgets andmarketing research departments. At much smaller companies, marketing research

is often carried out by everyone in the company- and by customers, too.

Companies normally budget marketing research at 1 to 2 percent of company

sales. A large percentage of that is spent on the services of outside firms.Marketing research firms fall into three categories.

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PERSONNEL & TRAINING MANEGEMENT

The over all responsibility of manufacturing are interested to vicepresident who is supported by different functional health leaking after

oral solids, quality control production planning and control and

utilities. Personal department is the main part of the each and every

company without the person company can do nothing and can not

earn profit.

1) NUMBER OF EMPLOYEES:-

As the company employees are the main part of the company of how

many number of they are in the factory is very important Parles total

employees are 120 which permanents. The company provides them

good atmosphere and salary.

The company has good relationship with his employees. It provides

them insurance also company tries to give them basic facility. Every

employee gets uniform from the company. Aim to increase

employees salary. 120 people working in that department most of

them are classifies in three different groups, supervisors, engineers,

workers.

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SOURCES OF RECRUITMENT

Parle Biscuits Pvt. Ltd. Branch of Ahmedabad is located in Naroda

G.I.D.C. is a industrial area and near the Ahmedabad city. So the

employees or engineers needed are easily available. To recruit newemployees they give advertisement in Parle related newspapers and

finally they get best employees to work every member of employees

comes to the Ahmedabad city area.

Parle staff members and workers are provide clean aprons caps,

uniforms and foot wears. The company gives good salary to their

employees and maintain good relation with them, separate growing

rooms are providing before entry in to the plant.

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TRAINING OF NEW WORKERS

For the purpose of basic training. The bulk desperation is given

before the assignment of the job. The key personnel are sponsored for

training schedule by out side institution. Agencies for the purpose oftraining necessary follow up are taken form. The training so as given

the benefits tot other effective working in the same factory

When there is new employees come to the company. So employees

provide three days compulsory training. Then personal concerned are

kept under the constant supervision and guidance subject to

examination from time. They have full facility training room at

Naroda and they give class room training and also practical training tothem.

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EMPLOYEES BENEFITS & SERVICES

A qualified person is appointed to visit the factory daily. Every

different and indirect employee is subjected to techniques. Themedical report shall cover various aspects viz, eye sight, blood

pressure, physical fitness etc.

The personnel is where respect the medical exemption reports not

found satisfactory i.e The physical fitness of the personnel is not as

per the required standard are to be duet with by affecting necessary

trades or other wise as deemed fit in to the context at the

circumstances.

The company provides them good atmosphere and salary. Every

employees get uniform form the company. Aim to A increase

employees salary.

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AWARD S TO THE PARLE BISCUITS

Parle-G has been awarded at the monde selectioninternational institute for quality selection 2003.

1) SMOOTHIES: Grand Gold Medal

2) MONACO (BISCUITS): Grand Gold Medal

3) MARIE-CHOICE (BISCUITS): Gold Medal

4) PARLE-G MAGIX (BISCUITS): Gold Medal

5) FHN-CENTER (BISCUITS): Gold Medal

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CONCLUSION

Finally I considered that this practical at Parle Biscuits

Pvt.Ltd was a great experience. It was very wonderful

experiences for me form this project. I learned about the

particular aspects of the private sector.

Parle Biscuits Pvt.Ltd. is one of the leading Biscuits of the

world by careful analysis at this report it is found that Parle is

developing at very fast rate and that days are not far when

Parle will become the leading Parle Biscuits in the world.

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BIBILIOGRAPHY

Web Site: www.parleprodcts.com

Book: Principal of Management L.M.Prasad.

Annual Report: Report of Arbee.