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T echnological advancement in the field of supply chain at ND TV



NDTV India chooses Harris Oneintegrated broadcast solution

Harris Corporation has installed an interoperable Harris Onebroadcast solution at NDTV to enable the play-out of NDTV's 24-hourmovie, music and entertainment channels.

The ADC system fully automates the control and play-out of programmaterial for six of NDTV's 10 channels across two locations Mumbaiand Delhi. ADC is used to ingest the programs in Mumbai and tomanage the play list in Delhi for transmission. Programming is aired in

both English and Hindi, appealing not only to viewers in India but alsoto expatriates living abroad. The NetVX video networking systemprovides the international distribution feeds from NDTV into the U.K.and U.S.



greemen o cqu reImagine

Time Warner Announces Agreement to Acquire NDTV Imagine.Time Warner Inc. announced that its has approved the acquisition of NDTV Imagine Limited (Imagine) from NDTV Networks Plc, an

indirect subsidiary of NDTV Limited.Imagine owns a leading Hindi general entertainment channel andother entertainment assets in India. The acquisition will be made by Turner Asia Pacific Ventures, Inc., a Time Warner company, andImagine will become a key part of Turner's operations in the Asia-

Pacific region.



Infibeam.com & NDTV Enter IntoeCommerce Alliance

NDTV, India's leading media player has launched a branded shoppingsite in partnership with eCommerce major Infibeam.com. As a part of the alliance, Infibeam.com will power http://www.ndtvshopping.com/

offering a seamless experience for NDTV.com users. Infibeam.com willalso manage the hosting, fulfillment and customer service for theonline shopping website.



The shopping site will carry the entire selection of categories includingBooks, Media, Electronics, gifts & Lifestyle Automobiles along withunique offerings such as FIFAmerchandise , international books &

magazines etc. Through the online store, customers will be able to buy or gift products and have them shipped free of cost, to all locations inIndia. NDTV's customers will also benefit from Infibeam's ongoingfocus in offering a wide selection at affordable pricing, with fastestdelivery and best customer service.



Role of DGF

Tand Indian Government



Indian media and entertainment industry stood at US$ 12.91 billion in2009, up 1.4 percent over the previous year.The industry is slated to grow at a compounded annual growth rate

(CAGR) of 13 per cent by 2014 according to a report by the Federation of Indian Chambers of Commerce and Industry (FICCI) and research firmKPMG.The phenomenal exponential development witnessed in recent years inmedia and entertainment has made these one of the most rapidly performing sectors in our economy.

The emergence of innumerable TV channels and private FM radiooperators has bridged distances and taken entertainment andinformation to every nook and corners of the country.Government'sliberal economic policy paved way for dynamic local entrepreneurs tospearhead this boom.



India s entertainment industry was singularly handicapped by lack of investment but had tremendous opportunities for exports.

Indian government has decided to promote investment in Venture

Capital Fund for the entertainment industry through suitable taxincentives in consultation with the federal Finance ministry.Sector-specific Working Groups will be set up with representatives of the federal ministry of Finance, the administrative ministriesconcerned, state governments, financial institutions and the industry to work towards a common goal by framing Action Plans to be

implemented within specified time frame.a Group consisting of representatives of the Department of Commerce,Central Statistical Organisation, RBI, DGFT and DGCI & S wouldconsider all aspects of this issue and recommend to the government asystem for collection of data relating to services exports



ey r vers or n er a nmenIndustry

Economic growth of the country in general and rising disposable income levels inparticular

Gradually liberalising attitude of the Government

Greater interface with international companies

Privatisation and growth of the radio industry

Advancement in technology

Favourable regulatory initiatives

Liberalized foreign investment regime



o cy

The FDI limits in the various segments of entertainment and mediaindustry are highlighted below:

Advertising and Films:

100% FDI under the automatic route is allowed in Advertising sector

100% FDI under the automatic route is allowed in Film Industry

including film financing, production, distribution, exhibition,marketing and associated activities related to film industry.



C able Network : Foreign investment, including FDI, NRI and PIOinvestments and portfolio investments are permitted up to 49% forCable Networks under Government route.D irect-to-Home: Foreign investment, including FDI, NRI and PIOinvestments and portfolio investments are permitted up to 49% forDirect to Home under Government route.



FD I policy in the Up-linking of TV C hannels is asunder:

o FDI (including investment by FII) up to 49% would be permittedunder the Government route for setting up Up-linking HUB/Teleports;

o FDI up to 100% would be allowed under the Government route for

Up linking a Non-News & Current Affairs TV Channel;

o FDI (including investment by FII) up to 26% would be permittedunder the Government route for Up-linking a News & Current AffairsTV Channel .



During the year 2008-09, 15 proposals for FDI in Indian entities in the news and currentaffairs sector have been approved. Further, permission has been given for publication of 189 Indian editions of foreign speciality, technical and scientific magazines. Permissionhas also been given for publication of 106 specialties, technical and scientific magazinesby Indian entities, who have taken FDI.

As a further measure of policy liberalization, Government has allowed Indian edition of foreign news magazines for facilitating wider readership at affordable prices. Also,Government has recently announced facsimile edition of international newspapers.

Government has reviewed the print advertisement policy and brought about changes

to support small and medium newspapers. As per the policy, advertisement supporthas been increased from 10% to 15% for small newspapers and from 30% to 35% formedium newspapers, in money terms. Minimum publication period requirementdrastically reduced from 36 months to 6 months for regional languages newspapers

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