SMRT Jan 2016 Investor Presentation

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    In the course of this presentation and in response to

    your questions, statements may be made as to certain

    matters that constitute forward-looking information thatis subject to certain risk and uncertainties. Additional

    information concerning those factors that could cause

    actual results to differ from those in the forward-looking statements can be found in the company’s annual report on Form 10-K for the year ended January 31,

     2015 and most recent quarterly report on Form 10-Q.

    2

    Forward-Looking Statement

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    • Sales growth opportunities will increase bottom line

    − Proven initiatives are driving organic growth

    Enhanced brand penetration

    Credit card program

    Ecommerce

    − Accelerated store unit expansion

    − Well positioned to capitalize on market trends Off-mall

    Off-price

    Mature customer is a growing

    demographic

    Stores located where growth will be the

    strongest

    • Low market valuation and 4% dividend

    3

    Key Messages

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    COMPANY OVERVIEW

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    • National retailer of fashionapparel for women and men,

    home, accessories and shoes

    • Positioned between off-priceand department/ specialty

    stores

    • 278 stores in 30 states, plussteinmart.com

    • Loyal, mature customer withhousehold income of nearly$100,000

    5

    Stein Mart Facts

    National Store Footprint

    70% of chain in SE and TX

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    • Focus on designer and national brands

    (65% of mix) at a great value

    − Prices up to 60% off for brand-name

    and specialty merchandise

    − Assortment continually enhanced and

    penetrated for new and hot brands

    • Sourcing focused on trends and pricing,complemented by opportunistic buying

    − 1,200 vendors

    − 165 associates in buying organization

    • Private label and exclusive

    merchandise are only 10% of mix

    • Shoe department supplied by DSW

    7

    Our Merchandise and Buying

    Sales by category

    %

    11%

    '

    1%

    1%

    *

    %

    %

    *Shoe department is leased.

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      !Adrienne Vittadini Eileen Tracy Kasper Riedel

    Alberto Makali Etienne Aigner Kenneth Cole Robert Graham

    Anne Klein Evan Picone Kut from the Cloth Robert Talbott

    Ashworth Fairway & Greene Laundry by Shelli Segal Romeo & Juliet

    August Silk Free People Lenox (Linens) Seven 7 Jeans

    Avanti Towels Godiva London Fog Sonny LeighBCBG MAXAZRIA Greg Norman Golf Lucky Brand Spanx

    Betsy Johnson Hartmarx Luigi Bormioli Steve Madden

    Big Buddha Hazel Maggie London Super Dry

    Bobby Jones Hickey Freeman Margaritaville Sweet Shop

    Buffalo Jeans HOBO Max Studio T Tahari

    Bulova Watches Hollander Metrocane Tahari

    Callaway Hudson Michael Kors TalliaCalvin Klein HUE Muse Ted Baker

    Carlos Santana Igloo Nautica The Sak

    Coach Ike Behar Nicole Thomas Dean

    Columbia Issac Mizrahi Nike Tommy Bahama

    Core Bamboo Ivanka Trump Nine West Tommy Hilfiger

    Daniel Rainn Izod Not Your Daughters Jeans Vaklco

    Democracy “J” by Jones Original Penguin Vera Bradley

    Dooney and Bourke Jack Nicklaus OXO Vince Camuto

    DVF Jessica Howard Polo Vineyard Vines

    Eagle Jessica Simpson Quicksilver Wacoal

    Echo Jhane Barnes Ralph Lauren (Intimates) WRK

    ECI Joan Vass Raymond Waites (Linens) XMI

    Eileen West (Bath) Joseph A. Report Collection Yankee Candles

    8

    Exceptional Designer & National Brands

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    • Off-mall in better regional, community

    and neighborhood shopping centers

    • Optimal co-tenants are higher-end

    grocers, other apparel retailers, better

    restaurants

    • New stores average 32,000 gross and

    28,000 selling sq ft

    • Regional broker network helps identifylocations

    New stores approved by senior

    executives

    Note: All stores are leased

     

    9

    Our Stores

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    2005 Avg. store sales peak at $6.1M

    2006-2007 Changed merch. strategy

    • Became more moderate

    • Lost 6% of sales

    2008-2009 The Recession

    • Additional 15% decline in sales

    2009 Returned to profitability

    • Closed underperforming stores

    • Reduced annual expenses by over$30 million to match lower sales

    10

    Recent History

    2010-2011 New merchandising team

    • Increased brand penetration from33% to 65% of mix

    • Reinvented Home area

    • Improved margins through highermarkup and AUR

    Sept. 2011 Jay Stein returns as CEO

    • Reduced regular priced couponsand changed marketing from priceto product-driven

    2012 Sales trends turned positive

    2012 Launched private label card

    2013 Ecommerce launch

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    FINANCIAL HIGHLIGHTS

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    • Returned to positive

    comps in December 

    • Warm weather

    challenged cold-weather

    items, particularly in the

    East and Southeast

    • New stores added 3.1%

    to total sales

    • Ecommerce added 0.7%

    to comp sales

    12

    Holiday Sales*

    2015 Total Comp

    December 4.7% 1.8%Nov ember -1.2% -4.8%

    Nov/Dec 2.3% -0.8%

    Sales % Change

    *Holiday is November/December 9-week period ended January 2, 2016.

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    13

    *EBITDA in these calculations has been adjusted to exclude the following special items:• 2010 - $8.5M gift card cumulative breakage gain.• 2012 to 2014 - adjusted for the items detailed in the non-GAAP reconciliation table included in our 3/12/15 earnings release.

    *Excludes 53rd week in fiscal 2012.

    6.6%

    5.4%

    1.5%

    3.3%

    4.4%5.4%

    4.3%  5.1%

    6.5%   6.6%

    .0%

    .0%

    0.0%

    .0%

    .0%

    .0%

    .0%

    0 0 0 0 0 10* 11 1* 1* 1*

    EBITDA Percentage of Sales*

    $6,123 $6,079

    $5,737

    $5,113

    $4,845 $4,813 $4,796$4,949

    $5,085 $5,217

    $4,000

     $4,500

     $5,000

     $5,500

     $6,000

     $6,500

    05 06 07 08 09 10 11 12* 13 14

    Average Sales Per Store

    Increasing EBITDA and Average Store Sales

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    • Strong cash flow from operations

    • $5 per share recapitalization dividend (Feb. 2015)

    $170 of $226 million funded with debt

    Balance sheet more efficient

    Increases return on equity

    • $275 million credit facility (Feb. 2015)

    Debt will be $150M to $200M in 2015

    Unused availability of $75M to $140M

    • Continuing $0.30 annual dividend

    • Enterprise Value - $482M (at 12/31/15)

    14

    Financial Position and Valuation

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    2013 2014 2015 Est.

    Maintenance capital expenditures:

    Existing stores $10,800 $13,000 $13,200

    Information systems

    Other 

    17,700

    500

    15,700

    800

    13,600

    2,200

    Total maintenance capital expenditures 29,000 29,500 29,000

    New and relocated stores (1) 7,300 10,700 17,800

    Tenant improvement allowances (2) -3,100 -4,300 -10,500

    New store net expenditures 4,200 6,400 7,300

    Net total capital expenditures $33,200 $35,900 $36,300

    Capital Expenditures, Net of TIA*

    *TIA – Tenant improvement allowances(1) Year 2015 includes expenditures for stores opening in Spring 2016.(2) Includes TIA received or to be received for current year expenditures.

    15

    Growth Investments – Capital Spending

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    GROWTH INITIATIVES

    - Organic- New Stores

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    17

    Annual Comparable Store Sales:

    Historical Comparable Store Sales

    Recession

    Quarterly Comps Since 2012

    * 2, 2016.

    0.%

    1.%

    .0%

    10.%

    .%

    1.%   1.1%

    .%.%

    .%

    1.%

    1.0%

    10.0%

    .0%

    .0%

    .0%

    .0%

    0.0%

    .0%

    .0%

    00 00 00 00 00 010 011 01 01 01 01*

    0.%

    1.%

    .1%

    .0%

    1.%

    .%

    .%

    .1%.%

    1.%

    .1%

    .%

    .%

    .0%

    .%

    0.%

    4.0%

    2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

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    • Private label card (launched in

    2012)

    • Co-branded MasterCard (2006)

    • Cardholders spend 35% more

    than before having card

    • Penetration has grown

    substantially since PLCC launch

    • Cards issued by Synchrony

    Financial, which bears credit risk 

    18

    Credit Card Program - Increasing Penetration

    Credit Card Penetration (% of Sales)

    PLCC launched June 2012.

    .1%

    .0%

    .%

    11.%

    1.%

    0.0%

    .0%

    .0%

    .0%

    .0%

    10.0%

    1.0%

    1.0%

    1.0%

    011 01 01 01

    01*

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    • Significant selection (~80%) of stores’

    merchandise, plus unique items

    • Marketing tool reaches customers

    and drives in-store sales

    • Increases customer’s spend with

    multi-channel approach

    • 1.6 percent of sales YTD-2015

    1 percent of sales in fiscal 2014

    • Outsourced technology and

    fulfillment

    19

    E-commerce

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    Focus on Store Growth

    00 00 00 00 010 011 01 01 01 0101

    *

    262 268 280 276 267 264 262 263 264 270 278

    12 14 6 2 2 3 6 4 9 10 12*

    (6) (2) (10) (11) (5) (5) (5) (3) (3) (2) (2)

    0 0

    0 0 1 0 5 4 4 4 7 1 1

    * 12, 2016.

    20

    Stores opened by state2014: CA-3 FL-2 DC-1 NM-1 NV-1 VA-1

    2015: CA-3 FL-2 AZ-1 GA-1 MI-1 NY-1 VA-12016: States not announced. 25% in newer markets.

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    21

    Store Unit Expansion - 3 to 4% Annual

    100 to 125 Large Under-Penetrated Market Opportunities

    2016 store opening markets:Large under-penetrated 3

    Smaller & existing 9Total 12

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    22

    New Store Economics

    STORE SIZE Average 32,000 gross square feet (28,000 selling)

    NEW STORE INVESTMENT Leaseholds(1) $500,000Fixtures and equipment 500,000

    Inventory, net of accounts payable 400,000

    Pre-opening expenses (2) 100,000

    Total initial investment(3) $1,500,000

    UNIT ECONOMICS(4) Sales $5,250,000+

    Min. planned contribution % of sales 8%

    Payback period 3 years

    (1) Net of Landlord Allowance

    (2) Excludes rent during pre-opening period which can range to $200,000

    (3) Varies depending on whether site is new construction or existing remodel

    (4) Year 3

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    POSITIONINGADVANTAGES

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    24

    Strong Customer and Geographic Focus

    SMRT age from credit cardholder & Preferred Customer data.SDSR = Specialty and Department Store Retailers.

    * Population change data by 2025 from U.S. Census Bureau.

    Desirable Customer• Higher income than Specialty &

    Department Store Retailers (SDSR)SMRT $95,000SDSR $79,000Avg U.S. $54,000

    • Older and proportionatelyunderserved

    Growing Customer Demographic• U.S. median age is trending older • 65+ group projected to increase 38%

    by 2025

    Strength in Growth States• States with highest growth of females

    65+ coincide with our top existing &target markets

    States w/greatest 65+ growth

    #

    % .

    *

    44 43%

    44 51%

    26 38%. 20 36%

    15 37%

    14 39%

    11 62%

    1

    1%   1%

    %

    %

    %

    %

    %%

    65

    5064

    3549

    35

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    • 300 store chain by 2017

    4 to 5% annual unit growth

    • 25% credit card penetration by 2020

    • Ecommerce - profitable & sizeable

    Operations will be in house

    Ability to pick up in certain stores

    • Significant pay-down of debt

    • Supply Chain secondary-distribution ability

    Improve inventory turn and increase sales

    25

    The Next 5 Years

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    KEY MESSAGES

    26

    Summary – An Investment Opportunity

    • Sales growth opportunities will drive bottom line

    − Proven initiatives are driving organic growth

    Enhanced brand penetration

    Credit card program

    Ecommerce

    − Accelerated store unit expansion

    − Well positioned to capitalize on market trends

    Off-mall

    Off-price

    Mature customer is a growing

    demographic

    Stores located where growth will be the

    strongest

    • Low market valuation and 4% dividend

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    Linda Tasseff, Director of Investor RelationsOffice: 904-858-2639

    Cell: 904-910-1867E-mail: [email protected]

    Greg Kleffner, EVP, Chief Financial Officer Office: 904-346-1500E-mail: [email protected]

    Contact Information

    27

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