Upload
alinka-kratiyk
View
224
Download
0
Embed Size (px)
Citation preview
7/28/2019 SND FM Presentation 9-2-11
1/14
WHY MILK, INCLUDING FLAVORED
MILK, IS IMPORTANT ON SCHOOL
MENUS
1
7/28/2019 SND FM Presentation 9-2-11
2/14
Analysis of online conversations shows the majority of moms actually oppose
bans on chocolate milk.
o The majority of moms oppose bans on chocolate milk. The vocal minority
(approximately 5% of parents) have a louder voice than the moderate majority.
Reasons why parents oppose bans on chocolate milk include (based on analysis
of online conversations):
o Choice: Parents want children to learn to make choices and do not wantdecisions made for them.
o Misplaced Priorities: Parents want schools to focus on issues like quality of
education.
o Reality: Parents appreciate that some kids wont drink white milk, and
chocolate milk is a way to get their children to drink milk and consume the nine
essential nutrients found in milk.
o Incomplete story: Parents realize that obesity is caused by many factors,including lack of exercise.
o Nostalgia: Parents remember drinking and liking chocolate milk themselves.
What are parents saying about flavored milk?
7/28/2019 SND FM Presentation 9-2-11
3/14
FACTS ABOUT FLAVORED MILK
7/28/2019 SND FM Presentation 9-2-11
4/14
4
Chocolate Milk Has the Same 9Essential Nutrients as White Milk
Source: USDA-NNDSR
7/28/2019 SND FM Presentation 9-2-11
5/14
5
1. Dietary Guidelines for Americans, 20102. Dairy Research Institute 2010 NHANES 2003-06
Flavored milk provides 3 of 4 nutrientsof concern Americans need1
7/28/2019 SND FM Presentation 9-2-11
6/14
A tasty way for kids to get nutrition
7/28/2019 SND FM Presentation 9-2-11
7/14
7
Milk drinkers (including flavored) have higher intakesof calcium, vitamin A, phosphorus, magnesium and
potassium than non-drinkers
Flavored milk drinkers consume more milk
and less soda and fruit drinks than kids who dont drink
flavored milk
Children who drink flavored milk do not have higher intakes
of added sugars or total fat than children
who do not consume flavored milk
BMI of white and flavored milk drinkers are comparableto or lower than kids who dont drink milk
Johnson, et al. The nutritional consequences of flavored milk consumption by school-aged children and adolescents in the United States. J Am Diet Assoc.
2002;102(6): 853-856.
MM Murphy, JS Douglass, RK Johnson, LA Spence. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse
effects on weight status in U.S. children and adolescents. J Am Diet 2008;108:631-639.
Children who drink flavored milkhave better quality diets
7/28/2019 SND FM Presentation 9-2-11
8/14
'06-'07 '09-'10 '10-'11 '11-'12P
166.1154.0
142.8
Avg. Calories in 8 oz. of Flavored Milk
134.2
The average flavored milk serving in
schools this Fall will be 134 calories
Flavored milk will be only 31 calories
more than the white milk in school
66% of Processors report newly
reformulated product will be offered
this Fall
The most common Chocolate offering
will be fat free with 130 calories and
only 10 added grams of sugar
AVERAGE CALORIES PER 8 OZ OF MILK IN SCHOOLS
06-07 11-12P
White 110.8 103.1 -7.7 calories -7%
Flavored 166.1 134.2 -31.9 calories -19%
TOTAL 150.0 124.6 -25.4 calories -17%
2011-2012 Projected School Milk Product Profile, Prime Consulting Group
Average flavored school milk has 32fewer calories than five years ago
7/28/2019 SND FM Presentation 9-2-11
9/14
9
Flavored milk contributes just 3% ofadded sugars to kids diets
Note: Chart represents average values
Source: NHANES (2003-2006), Ages 2-18 yrs
7/28/2019 SND FM Presentation 9-2-11
10/14
The value of milk on the menu
A study showed eliminating flavored milk from elementary schools resulted in a dramatic
drop in milk consumption (35%). 1
It can be difficult and expensive to replace the nutrients lost from decreased milk intake in
school meals.
o Even if a lunch included orange juice fortified with calcium and vitamin D, a school
would still need to add cup of diced cantaloupe, 3.5 ounces of apple with skin and
cup of cooked baked beans to a childs meal just to make up the nutrients lost in
one glass of milk.
o And, those additional foods add 171 more calories to a childs diet than simply
drinking chocolate milk.
1 The Impact on Student Milk Consumption and Nutrient Intakes From Eliminating Flavored Milk in Schools, Milk Processor Education Program, 2010.
7/28/2019 SND FM Presentation 9-2-11
11/14
Dairy Industry Support
Reformulation efforts are supporting schoolsrequests for healthier products
Fat-free flavored milk options Lower added sugar levels
Lower calorie levels
7/28/2019 SND FM Presentation 9-2-11
12/14
95% of Flavored milk in schools projected
to be under 150 calories in 2011-12
'06-'07 '09-'10 '10-'11 '11-'12P
38.2%
68.2%77.8%
94.8%Portion of Flavored Milk
150 Calories
'06-'07 '09-'10 '10-'11 '11-'12P
Average Calories in 8 oz.Serving of Flavored Milk
-31.9 Calories
(-19.2%)166.1 154.0 142.8 134.2
2011-2012 Projected School Milk Product Profile, Prime Consulting Group
7/28/2019 SND FM Presentation 9-2-11
13/14
School milk is lower in fat than milk
in the general market
Whole
2%
1%
Fat
Free
.5%
White milk
at retail
1.78%
White FlavoredSchools
1.126% 0.64%
0.79%AVG FAT
LEVEL
0.4% 0.4%
26.54%
37.8%
21.0%4.1%
2010-2011 MilkPEP Annual School Survey, Prime Consulting Group
7/28/2019 SND FM Presentation 9-2-11
14/14
'11-'12
'10-'11
'06-'07
White Added
4.012
12 11.8
16.7
2.8
Grams of Sugar per 8oz Serving
Equivalent
Teaspoons
12 10.42.5
The total sugar level in Chocolate milk has declined by 6 grams per serving over five years.
Added sugar has declined 38% (from 16.7g to 10.4g), while the sugar from cows milk
(lactose) has not changed (~12g per serving).
Added sugar has declined 38%(in school chocolate milk)
2011-2012 Projected School Milk Product Profile, Prime Consulting Group