● Livestream● Scrollable● Every update shareable● Snackable● Emotional● 70% via social● 70% via mobile● 15% via tablet
● 500,000uv in Feb 2012● 14.5million uv in Feb 2015
Has it worked?
● 11 new staff● Everyone contributes● Equal weighting with TV programmes
Real time analytics is key
Every DesktopEvery Newsroom
● Why has something taken off?● Why has something failed to take off?● Writing● Time of posting● Choice of picture, or social network
● How can it influence what we do next time?
Social analytics even better
Where our audience lives What deviceHow often they returnWhere they go to nextWhat their interests are Married, single, engaged?How long they engage with a bit of content
● Need to understand audience● Understand mobile
What do news and gaming have in common?
All change in a year’s time!