El Universal is a 104 years old venezuelan media company with users of all their platforms all over the world.
It is the most influential twitter account in Venezuela
+ 600.000 readers+3.000.000 users in web+3.000.000 users in mobile+2.000.000 twitter followers.
Readers want to choose
they read!{
}WHATWHENWHEREWHO
Beware oversegmentation!Reading is a unique and personal
experience
What does Miguel Gomezwant to read?
The Solution:Totally customizable + Social Media
The Solution:Totally customizable + Social Media
The Solution:Usable online & offline
What about the ROI?
Ads are visible offline & online
Ads are seamlessly integrated in news streams
What about the ROI?
Multiple feeds mean multiple audiences
What about the ROI?
Different levels of Outcome:
Made for the Publishers,Focused on the
Readers