El Universal is a 104 years old venezuelan media company with users of all their platforms all over the world.

It is the most influential twitter account in Venezuela

+ 600.000 readers+3.000.000 users in web+3.000.000 users in mobile+2.000.000 twitter followers.

Why an App?

Why an App?

Readers want to choose

they read!{

}WHATWHENWHEREWHO

Beware oversegmentation!Reading is a unique and personal

experience

What does Miguel Gomezwant to read?

The Solution:Totally customizable + Social Media

The Solution:Totally customizable + Social Media

The Solution:Usable online & offline

What about the ROI?

Ads are visible offline & online

Ads are seamlessly integrated in news streams

What about the ROI?

Multiple feeds mean multiple audiences

What about the ROI?

Different levels of Outcome:

Made for the Publishers,Focused on the

Readers