DMC

ORGANISMOS INVOLUCRADOS EN EL SEGMENTO DE REUNIONESGrupos y ConvencionesLAT. JAIRO RODRGUEZ SNCHEZ

DESTINATION MARKETING ORGANIZATIONSCONVENTION AND VISITOR BUREAUS (CVB)OFICINA DE VISITANTES Y CONVENCIONES

DMO

What is a Destination Marketing Organization?Is a not-for-profit organization supported by transient room taxes, government budget allocations, private memberships, or a combination of these three.

The DMO in each city, county, or region has three prime responsabilities:

A DMO does not actually organize meetings, events, and conventions, but it does help planners and visitors learn about the destination and area attractions and make the best possible use of all the services and facilities the destination has to offer.The roots of present-day DMOs stretch back to 1895 when a group of businessmen in Detroit put a full-time salesman on the road to invite conventions to their city. Today DMOs operate throughout the world.

For visitors, a DMO is like a key to the city.

If DMOs do not charge for their services, How do they make money?DMOs do not charge their clients for services rendered. Instead, most DMOs are funded through a combination of hotel occupancy taxes and membership dues.

Organizational chart for a DMO

DMCDestination management companies

What is a DMC?

A professional services company possesses extensive local knowledge, expertise and resources, specializing in the design and implementation of events, activities, tour, transportation and program logistics.

The Convention Industry Council defines a DMC as:

Services Offered by DMCHotel selectionEvent venue selectionCreative itinerariesSpecial event conceptsCreative theme designEvent productionSightseeing optionsTeam-building activitiesMeeting support servicesTransportation planning and deliveryDining programsEntertainersSpeakersVIP servicesStaffing servicesBudgeting and resource managementIncentive travel

Structure of a DMCThe DMC office is usually located in office space somewhere near the area where most meetings and events take place. Proximity to major airports is also an advantage, since so many programs services involve group arrivals and departures.

Primary responsibilities and job titles for a DMC can vary from company to company.

General ManagerDirector of salesDirector of operationsDirector of Special EventsOffice ManagerSales managerSpecial Events CoordinatorSales CoordinatorOperations ManagerStaffing ManagerTransportation ManagerSample DMC organizational chart

DMC ResourcesAs local experts who are positioned to assist planners with their projects in a destination, DMCs are expected to provide vital resources for those planners.

Resources

Resources

More organizations:AMPROFEC Asociacin Mexicana de Profesionales de Ferias, Exposiciones y ConvencionesANDOC / AMDEM Asociacin de Mercadotecnia de Destinos de MxicoAMEREF Asociacin Mexicana de Recintos FerialesICCA International Congress And Convention AssociationSECTURCPTMSITE