Vogel presentation

5 Steps to Higher SEO Rankings

1. Understand how Google ranks websites2. Make your website findable3. Uncover content ideas4. How to optimize your website5. Build your website’s authority

Page 2,no one will think

to look here!

As we all know, the best place to hide a dead body is on the second page of Google’s search results.

In fact, about 90% of all clicks go to web pages that appear on the first page of Google’s search results.

90%

Further, about 60% of all clicks go to web pages that appear in

the 1-3 positions.

60%

Step 1: Understand How Google Ranks Websites

Nice, look at all these neat pages.

Google spiders crawl the web looking for new pages. It does this by jumping from hyperlink to hyperlink.

Once it finds new pages, it stores them in its index where web pages are categorized by theme.

Family Law Pages Personal Injury Pages

Relevance Quality of Content Authority

In total, I’ll analyze about 200 ranking signals.

When Google displays a website…

Step 2: Make Your Website Findable

If your website isn’t indexed, it will

NOT appear in the search results.

Killer! I can see all their web pages.

Create a sitemap!

Step 3. Uncover Content Ideas

What is a keyword?

“Lawyers”

“Family Lawyer”

“Child Custody Family Lawyer”

(Head terms)

(Body terms)

(Long tail terms)

Cumulative Search Volume

Source: http://searchenginewatch.com/sew/study/2132155/-page-optimization-dead-tail-keywords-increase-rankings-conversions-study

I know customers are searching for my products and services online, but how do

I find out what they’re looking for?

So, where do we start?

Start by brainstorming some keywords!

Divorce

Separation

Mediation

Child Custody

Next, enter the terms into KeywordPlanner.io

Divorce

• divorce rate in canada • divorce counselling • divorce documents • divorce financial planning • divorce jurisdiction canada

You can find questions, too

Another place to look is Buzz Sumo

Step 4: How to optimize your website

A common misconception about SEO is that you can target multiple keywords with one web page.

Hmmm! Should I categorize this page as

cookies, cup cakes, cake or donuts? I’m not sure.

In reality, it is more like 1-2 keywords per page.

Cool. This web page is totes about Sugar Cookies.

Optimize your web page’s meta title. It’s the most important on page item!

What we see WhatGoogle

sees

Next is the the meta description

Meta Title

Meta Description

Optimize your web page’s URL structure.

This page is definitely about Sugar Cookies!

Optimize your web page’s images.

File Namesugar-cookies-calgary.jpg

Alt Attribute (screen readers)alt=“Sugar Cookies Calgary”

Title Attribute (broken path)title=“Sugar Cookies Calgary”

Step 5: Build Your Website’s Authority

Hyperlinks, also known as links and backlinks, act like digital votes.

If all these websites link to the same web page, it must

be awesome!

But not all links are created equally.

Do Follow Links No Follow Links

Facebook Twitter YouTube LinkedIn Blog Comments

Universities Partner Websites Membership websites Guest Posts Legal Publications

And, don’t forget about internal links!

Key points to remember

Find keywords with lots of searches but low competition.

Optimize your meta title, URL, and images.

Share your content through social networks.

Interlink your content to other pages on your website.

Questions?