IM Presentation ASEAN

7/31/2019 IM Presentation ASEAN

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Welcome


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Presentation on

Entry into Pharmaceutical Market

of

ASEAN Country


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Presented by:

Md. Mahbubur Rahman ZR1003005

Shamshad Shultana Khanam RQ1003007

Rezwan Hamid Shezan ZR1003008

Galib Bin Aziz ZR1003023

Mohammad Sanaulla Sohel ZR1002026


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Company Brief:

Name : XYZ Pharmaceuticals Ltd.

Country of Origin : Bangladesh

Establishment : 15 March 1978

Business Lines : Pharmaceutical Finished Products,

Small Volume Parenterals

Awarded ISO-9001 Cert. : 1998

Annual Turnover : USD 75 Million

No. of Employees : 2,165


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ASEAN:

Elaboration : The Association of Southeast Asian Nations

Establishment : 8 August 1967

Member States : 10

- Brunei Darussalam- Cambodia

- Indonesia

- Laos

- Malaysia- Myanmar

- The Philippines

- Singapore

- Thailand

- Vietnam


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Entry Evaluation Procedure in

ASEAN Countries:

1. Country Identification

2. Preliminary Screening

3. In-Depth Screening

4. Final Selection

5. Direct Experience


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Step 1 - Country Identification :


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Background Information of ASEAN Countries:Country Capital Area in sq.

km

Population Official

Language

GDP per

Capita

Unemploy-

ment rate

Physicians

/1000 ppl

Brunei

Darussalam

Bandar Seri

Begawan

5,765 0.42 M Malay,

English

$49,719 3.7% 1.417

Cambodia Phnom

Penh

181,035 15 M Khmer $2,470 3.5% 0.227

Indonesia Jakarta 1,919,440 237 M Indonesian $4,657 6.7% 0.288

Laos Vientiane 236,800 7 M Lao $2,435 2.5% 0.272

Malaysia Kuala

Lumpur

329,847 28 M Malaysian,

English

$8,624 3.1% 0.941

Myanmar Naypyidaw 676,578 60 M Burmese $702 5.5% 0.457

Philippines Manila 299,764 94 M Filipino,

English

$4,111 7.2% 1.153

Singapore Singapore 710 5 M Mandarin,

English

$59,936 1.9% 1.833

Thailand Bangkok 513,120 67 M Thai $9,598 1% 0.298

Vietnam Hanoi 331,210 91 M Vietnamese $3,354 4.1% 1.224


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Step 2 Preliminary Screening :

Regulatory and Other Related IssuesCountry Factory

Inspection

Reg fees/

product

Registration

Validity

Packaging

Material

BE Data Registration

Guideline

Brunei

Darussalam

Required USD 100 3 years All English Required Moderate

Cambodia Not Required USD 350 5 years All English Not Mandatory Moderate

Indonesia Required* USD 3,000 5 years Customized Required Stringent

Laos Not Required USD 100 3 years All English Required Moderate

Malaysia Required* USD 725* 5 years Customized Required Stringent

Myanmar Not Required USD 550 5 years All English Not Mandatory Moderate

Philippines Required* USD 2,000 5 years Customized Required Stringent

Singapore Required USD 2,500 5 years Customized Required Stringent

Thailand Required* USD 550 5 years Customized Required Stringent

Vietnam Not Required USD 700 5 years Customize Not Mandatory Moderate


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Method of Preliminary Screening:Rating

Variables WeightVeryGood

Good Fair Poor Very PoorScore

(40) (30) (20) (10) (0)

Factory Inspection 0.15

Reg. Fees/Product 0.10

Reg. Validity 0.10

Packaging Material 0.10

BE Data 0.25

Registration Guideline 0.30

Total 1.00


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Preliminary Score :

Country Score

Brunei Darussalam 18.50

Cambodia 31.00

Indonesia 10.00

Laos 20.00

Malaysia 12.00

Myanmar 31.00

Philippines 10.00

Singapore 10.00

Thailand 10.00

Vietnam 28.00

Method Of Preliminary Screening.xlsx
http://localhost/var/www/apps/conversion/current/tmp/scratch_1/Method%20Of%20Preliminary%20Screening.xlsxhttp://localhost/var/www/apps/conversion/current/tmp/scratch_1/Method%20Of%20Preliminary%20Screening.xlsx


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- Cambodia

- Myanmar

- Vietnam

Preliminarily Screened Countries :


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Step 3 In Depth Screening :

Country Market

Size

Market

Infrastructure

Financial

Transaction

Role of

Promotion

Local

Entrepreneurship

Encouraged by

Govt.

Time for

Product

Registration

Cambodia USD 70 M Moderate Ok Promotion

Based

Not 6 Months

Myanmar USD 120 M Moderate Ok Promotion

Based

Not 6 Months

Vietnam USD 600 M Moderate Ok Promotion

Based

Yes 2 Years


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Step 4 Final Selection: Myanmar

Objective:

Promotion based marketing through product registration.

Promotional Support:

- CME and OPD support- Scientific seminar

- Regional seminar- Professional conference

- Doctor sponsorship

- Advertisement ( Banner, Bill board, Health magazine)


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Step 5 Direct Experience:

Market Visit


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Five Forces Analysis of Myanmar Market:

Competitive

Rivalry

Treats of

Substitute Products

Treats of New

Entrants

Bargaining

Power of

Suppliers

Bargaining

Power of

Buyers


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Questions?


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Thank You

Documents

IM Presentation ASEAN