Wessanen Presentation 2013

7/28/2019 Wessanen Presentation 2013

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A long and rich history

1765 Established around river De Zaan in The Netherlands by Adriaan

Wessanen

1910 - First consumer products: oatmeal

1913 - Distinguished title Royal

1959 - Listed on Euronext Amsterdam

From the eighties acquisitions and splts (Bols 93-98)

2000 Start differentiation in Organic food business by acquiring

Distriborg, Zonnatura, Natudis, Whole Earth, Clipper

2011: turnover of 600M, 1600 employees


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Our VisionTo make our organic brands the most desired in Europe

GROCERY

HEALTH FOOD STORES OUT OF HOME


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Our Mission

Our organic food, your natural choice


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Wessanen Business principles

We expect suppliers and business partners to comply with the above principles

Compliance with laws: being a responsible partner in society,

acting with integrity towards all stakeholders and others who

can be affected by our activities

Environment: in line with commitment to sustainable

development, we will do all that is reasonable and practicable to

minimise adverse effects on the environment

Product safety: we aim at all times to supply safe products

and services

Free market competition: we support free market

competition as basis of conducting business; we observe

applicable competition laws and regulations

Child, bonded and forced labour: under no circumstances we

are making use of forced or bonded labour; we do not employchildren in violation of relevant conventions of ILO

Human rights: we support and respect human rights and

strive to ensure that our activities do not make it an accessory

to infringements of human rights


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Operating

company

Marketing, sales and

Logistic organisation

Sales

organisations

Own sales (and

logistic) organisation

Importers Selected importersfollowed by Export

Our factories

Royal Wessanen: A European scale


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Some information on Organic

Strict criteria to be labelled by EU certification body

Free from GMO, pesticides and growth hormonesStrict rules on animal welfare

No fertilisers, herbicides and pesticides

No chemical additives and natural processing

Collateral benefits

Respectful of land, biodiversity

No indirect intake of chemicals for the body

Highly certified and natural process of manufacturing

For more information and details on Organic you can visit:

http://ec.europa.eu/agriculture/organic/home_enhttp://www.ifoam.org/


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Why Organic is at the centerof our strategy?

Organic matches with Wessanen business principles (Respect,

Sustainability, Ethic)

Consumers increasingly convinced of benefits of organic food

regarding health, taste and environment

European organic food is an attractive segment

Size 21 bn; 2011 growth around 6%, trend in 2012 around

3%

6%

Wessanen has its own Organic Excellence center to develop

and contribute to organic culture and nutrional practices.


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: organic strategy in practice

Organic is good but not enough1. A Brand 100% organic*

2. Ingredients choosen for their

nutritional values (unrefinedsugar, whole flour, )

3. Short and authentic recipes

3. Priority to vegetal proteinsalternatives

4.No Glucose-fructose syrup. Nosugar added in savory

products

6. No hydrogenated fats

7. No colorants, preservatives,Full traceability

Organic Nutrition = Healthy and Tasty food* Organic for EU>95%


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Organic nutrition in practice

1st sale in France

> 1,5M

Price >3,2

No Palm Oil

25% of filling is real chocolate Unrefined sugar and whole cereals flour

100% organic

12 ingredients vs similar LU product9


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Our factories, our Know-how, Our products

Documents

Wessanen Presentation 2013