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Founded by brothers Walt and Roy Disney in 1923, Disney has always been synonymous with happiness, fun and entertainment.

So how does Disney create magical experiences ?

Kids all over the globe loved to watch the Disney cartoons right from the beginning.IDENTIFYING CONSUMER INTERESTS

MICKEY MOUSE soon took a huge portion of every childs heart.

Disney theme parks and resorts all over the world create memories that last a lifetime.UNDERSTANDING CUSTOMER PSYCHOLOGICAL PROCESSES

Disney has outlets across various countries where personalized products are offered to its customers.

Disneys BUSINESS SEGMENTS

EMPLOYEE TRAININGDisneys team is trained to be extremely friendly with its customers.

Cast..every little detail counts in customer experience..looking beyond the revenue9

KEEPING THE CUSTOMER MOTIVATED

A child gets a special pass for the next ride when he fails to match the height requirements for the current ride.

Height limit 11

FULFILLING UNIQUE NEEDS

Disneys show Hannah Montana created a buzz among all the children as the character was relatable to them.CUSTOMERS ARE ABLE TO IDENTIFY WITH CORE THE BRAND VALUES

FOCUS ON PROCESS13

BRANDS ACQUIRED

EXPANSION

Disneys real time video games with the characters help the customers to make their gaming experience better and more fun.RISKS ASSOCIATED WITH EXPANSION :

BRAND DILUTION

INCREASED COSTS FOR RESEARCH AND DEVELOPMENT

DISNEY VIDEO GAMES

USING DIGITAL TECHNOLOGY TO INTERACT WITH ITS CUSTOMERSUSING TECHNOLOGY TO KEEP CUSTOMERS UPDATED

MAKING IT PERSONALDisney features its guests and records their experiences, thus giving them wonderful memories to take home.

RECAP

DISCLAIMERCreated by Anusha Valecha, MIT Manipal, during a marketing internship, by Prof. Sameer Mathur, IIM Lucknow.