Presentation by: Abha rani; 01

Guided by

Introduction

MEANING• The word advertising is derived from

two Latin Words ‘Ad’ and ‘Verto’.• Ad – towards• Verto – I turn• Literally it means to turn the people’s

attention to a specific thing.

D E F I N I T I O N

Purpose of

Advertisment

To arouse common interest among people

To ensure people about the Quality

of the product

To make

aware people

of the latest

advancements

ADVERTISING

Print Advertising

OutdoorAdvertising

BroadcastAdvertising

CovertAdvertising

Public-serviceAdvertising

Surrogate Advertising

Celebrity Advertising

Types of advertising

Functions

To differentiate the product from their competitors

To communicate product information

To urge product used

To expand the product distribution

To increase brand preference and loyalty

To reduce overall sales cost

Creates new demands

To differentiate the product from their competitors

To expand the product distribution

To increase brand preference and loyalty

COLGATE

To reduce overall sales cost

Advantages

LIMITATIONS

Limited capacity

Rigid

Unbelievable

Conditional