Bec group 4 presentación

TheChallenge

Kepa Anacabe Soihartze del OlmoVictor Dupont Xabier Gomez-EtxebarriaAna Carla Irastorza Víctor López

Group 4.

INDEX1. Previous investigation2. Other editions and SWOT 3. NEW IDEA4. General data5. General Objectives6. Exhibitors7. Visitors8. Communication9. Actions schedule 10.Webgraphy

1. TENDENCY INVESTIGATION

9/10 young people watch videos in YouTube

everyday.

1. TENDENCY INVESTIGATIONIAB study: 1/4 spanish people consume YouTubers

Youtubers most value influencers in Spain.

Most increasing media in the world: Video Games

1. TENDENCY INVESTIGATION66%

population

(18-55): Consumes YouTube 3h/week

EU: 62% Play

Videogames

1. TENDENCY INVESTIGATIONSpanish most viewed YouTubers

ElRubius:18.017.236

Subscribers3.715.628.076

Views_________________ 4.858.200 per day

WillyRex:1º Channel:

6.906.491 Subscribers

1.401.133.448 Views

2º Channel:

9.375.333 Subscribers

2.838.799.217

Views

1. TENDENCY INVESTIGATION

2. OTHER EDITIONS AND SWOT

Urano gamesMadrid games week

Fun & SeriousGamepolis

First media festival in Latin-America

135.000 assistants



Madrid Games Week (MGW): • 2014: 55.228 assistants

• 16.000 m2

• 2015: 92.524 assistants • 30.000 m2

Fun&Serious:• 2014: 18.000 assistants

• 6000 m2

• 2015: 25.000 assistants• 6000 m2

+68%

+38,8%

IFEM

AEu

skal

duna


SWOT

- Opportunity to saw all brands, games and gamers to people.- Lots of people interested in this products.

- Lot of followers per Youtuber.- The only way to have a face to face conversation.

- A way of tasting the game before launching.- Distance from the centre of the city.- Very young target audience.

- Very specific events.- Small spaces for this kind of events.

- New tendencies (increasing).- Increase of peoples interest on social media, games and

youtubers.- Increase of people consuming game contents.

- TV mins VS YouTube mins. - Very specified and niche festivals. - Trendy.

- Lot of trade fairs are created.- Experience of other editions.

GAMINGFestival

3. NEW IDEA

- Festival- Informative

stands- Shops- Trials

A place to connect directly gamers, YouTubers, Video Game Businesses and their fans.

WHAT

The FIRST YouTubers Festival in

Spain.WHY

HOW Convince the partners.

Convince YouTubers.2 parts: Festival and

the main Fair.

TARGET:YouTube viewers.

Gaming fans.Curious people.WHO

4. GENERAL DATAJune 1st. Thursday.17:00 h. Opening: with invitation and accreditation.Catering Service in each stand. Courtesy of BEC.19:00 h. Opening toast.

June 2. Friday.11.00 h. Welcome Coffee to exhibitors.11.30 h. Opening to the public.11.30/17.00 h. Activities around the Games.18:00. 1st Show of YouTubers and Gamers. In the Arena. (Approx. 4h.30m).21.30 h. Close to the public.21: 30 / 02.00 h. Exhibitors dinner.02.00 h. Closing.

June 3. Saturday.11.00 h. Welcome Coffee to exhibitors.

11.30 h. Opening to the public.11.30/17.00 h. Activities around the Games.

18.30 h. 2nd Show of YouTubers and Gamers. In the Arena. (Duration approx. 4h).

21.30 / 03.00 h. Extra Shows.03.00 h Closing.

June 4. Sunday.11 a.m.. Welcome Coffee exhibitors.

11.30 h. Opening to the public.14.00 h. Catering Service in each booth served by

Lardhy. Courtesy of Staff.20.00 h. Closing of the 1st Edition.

4. GENERAL DATADía 1 de Junio. Jueves.17:00.h Apertura con invitación y acreditaciones.Servicio de Catering en cada stand. Cortesía del BEC.19:00h. Brindis de Inauguración. Día 2 de Junio. Viernes. 11.00 h. Café de Bienvenida a los expositores.11.30 h. Apertura al público.11.30/17.00 h. Actividades en torno a los Videojuegos. 18:00 h. 1ª Show en torno a YouTubers y Gamers. En el Arena. (Duración aprox. 4h.30m).21.30 h. Cierre al público.21:30/02.00 h. Cena de Expositores.02.00 h. Cierre.

Día 3 de Junio. Sábado.11.00 h. Café de Bienvenida a los expositores.

11.30 h. Apertura al Público.11.30/17.00 h. Actividades en torno a los

Videojuegos. 18.30 h. 2ª Show en torno a YouTubers y Gamers.

En el Arena. (Duración aprox. 4h).21.30/03.00 h. Espectáculos extra.

03.00 h Cierre.

Día 4 de Junio. Domingo.11.00h. Café de Bienvenida a los expositores.

11.30 h. Apertura al Público.14.00 h. Servicio de Catering en cada stand

servido por Lardhy. Cortesía de Gabinete.20.00 h. Clausura de la 1ª Edición.

5. GENERAL OBJECTIVES1. Offer fans the possibility to meet celebrities.

2. Create a meeting point.

3. Be the first in Spain and create a Brand of it.

4. Create a place/moment where: knowledge, experiences and contacts are exchanged.

5. Offer publicity to small companies.

6. Create new jobs.

6. EXHIBITORS

• Audiovisual interactive leisure• Simulators, virtual reality..(oriented to videogames)

• Videogames• Consoles, PC, smartphones and tablets

• Technological sector• Gaming accessories brands• PC and components brands

Sectors

BRANDS

• Install an cinema-like an auditorium with a stage where the speakers are and a cinema screen to see every detail• Shows all the afternoons

• Invited speakers

SHOWS

• Gaming shows• FIFA, Call of Duty, LOL, Hearthstone, Gran Turismo…

• YouTubers’ shows• Hot spicy challenge

• Talks• Performances

• DEV (Asociación Española de Empresas Productoras y Desarrolladoras de Videojuegos y Software de Entretenimiento)• AEVI (Asociación Española de Videojuegos)• EuskadiTecnología• YouTube ES

SECTORIAL SUPPORT

• Formed by members of BEC, DEV, AEVI, YouTube ES and EuskadiTecnología.• Including DigiPen students

TECHNICAL ADVISORY AND

COMETEE

Prices to exhibitors with sale to the public:Focused to gaming stuff brands, videogame shops, etc.Price 850€/m2

PRICES AND CONDITIONS

Prices to exhibitors:Focused to companies that want to promote their videogames, news…

Price 750€/m2

Exhibitor stands• 5% less for more than 15 m2• 7% less for more than 25 m2• 10% less for more than 35 m2

Exhibitor with sale to the public stands• 7% less for more than 20 m2

DISCOUNTS

7. VISITORS

TARGET:YouTube viewers.

Gaming fans.Curious people.B2C

40,000+

•Posters•Leaflets•Promotional videos by attendant YouTubers

8. COMMUNICATION

• Business cards:

BANNERS METRO BILBAO

SPECIALIZED MAGAZINES

WHERE?

PROMOTIONAL VIDEOS BY ATTENDANT YOUTUBERS

ON• ALL THE INFORMATION

ABOUT THE EVENT• NEWS ABOUT THE EVENT• POSTERS

9. ACTION SCHEDULEFAIR Objective Exhibitors Visitors Dimension

YouGaming 2017

National: B2C

Be the first in Spain and create a

Brand of it.

Create new jobs.

Audiovisual interactive leisureSimulators, virtual reality..(oriented to videogames)

VideogamesConsoles, PC,

smartphones and tablets

Technological sectorGaming

Accessories brandsPC and components

brands

YouTube viewers.

Gaming fans.Curious people.

B2C17-34

7,300 m2

Exhibiting companies: 23 cooperatives

represented their exhibitorsVisitors: 40,000+

10. WEBGRAPHYhttp://www.marketingdirecto.com/digital-general/social-media-marketing/facebook-roba-50-minutos-dia-no-

descansara-conseguir-mas/

https://twitter.com/MkDirecto/status/729560051841519618

https://twitter.com/OBS_edu/status/722088681364918272?s=08

https://pbs.twimg.com/media/CgVf1FHWIAE67RC.png

http://www.statista.com/topics/2019/youtube/

http://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/

http://www.statista.com/topics/1716/user-generated-content/

http://andro4all.com/2015/07/youtube-aumenta-tiempo-visionado

http://andro4all.com/2015/06/youtube-gaming-videojuegos-twitch

http://socialblade.com/youtube/top/country/es

http://www.europapress.es/desconecta/curiosity/noticia-10-canales-mas-vistos-youtube-espana-2014-

20141212055933.html

http://www.logo123.com/blog/2937/

http://www.techweek.es/redes/analisis/1016122004501/youtubers-influencers-superan-bloggers-celebrities.1.html

http://prnoticias.com/podcast/ondacro/atrapados/20145900-youtubers-influencers-espana

http://www.marketingdirecto.com/marketing-general/publicidad/ninos-padres-ii-foro-mkt-indican-quien-debe-dirigir/

http://www.puromarketing.com/16/27081/chicas-generacion-viven-continuamente-enganchada-redes-sociales.html

Marketing

Bec group 4 presentación