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The new way for associations to buy, directly from the hotels…
The Current EnvironmentAssociationsConcerned about contractual
risk of attritionFrustrated by hotels’ less
desirable view of their meetings when compared to the more proportionate, corporate meeting
Challenged to deliver more value
The Current EnvironmentHotels
Costs of securing group rooms soaring
Close ratios going downDecision makers are harder
to reach
The first of it’s kind, membership based
organization, created to reduce risk and improve buying power for associations while lowering
costs and improving efficiencies for hotels.
Member Benefits• Being included in “bundled”
group hotel bids, improving your purchasing power & giving you more choices of interested hotels
• 100% attrition coverage for all meetings booked through The Collective
• Peer to peer marketplace to mitigate potential attrition liabilities for meetings booked outside The Collective
• A member dividend check at the end of the year
What’s in it for hotels?• Drastically reduced customer
acquisition and commission costs
• Guaranteed rooms revenue, making forecasting more accurate
• Improved close ratio• Larger and more lucrative
meetings to bid on• Cost efficient promotion of
need dates, cancelations and other special group special offers
How it Works
Pay your annual membership fee
The Collective identifies
complementary meetings to
package into a single larger bid
Provide past and future meetings
data
Hotel works directly with member association
buyers, with The Collective’s facilitation as
needed.The Collective’s
addendum accompanies final contract covering the
association for attrition damages.