Annalise l Kromme Nieuwegracht 11 l 3512 HC Utrecht l I www.annalise.nl

Gerdi HogendoornT +31 (0)30 214 8303gh@annalise.nl

David HeijkoopT +31 (0)30 214 8303dh@annalise.nl

CONTACTS FOOD & BEVERAGE:

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1. About Annalise

In the field of Market Intelligence, Annalise is a trusted partner to many of the European and Dutch Top-200 companies. With our team of outstanding personalities, we are able to offer great intellectual and methodological expertise to the people who hire us.

We serve the following industry practices:• Food & Beverage • Legal & Finance • Health & Well Being • ICT • Marketing Communication • Energy • Public Sector & Non Profit

In each practice we cover all area’s with an external focus such as Management, Business Development and Marketing & Sales.

About Annalise

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1. About Annalise

We are specialized in developing competitive strategies for companies that aim to develop their business, based on hard facts. We focus on providing Intelligence from 4 types of sources:

1. Industry Intelligence to undertake action based on concrete facts.

2. Cross Industry Intelligence to import innovation to your business or to disclose and tackle your indirect competition.

3. Competitor Intelligence to help you position in a way that makes use of the blind spots of your competitors.

4. Customer Intelligence to align your strategy and propositioning with your (B2B/B2C) target market.

About Annalise

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Knowledge

1. About Annalise

Our view on Intelligence

Filtering Structuring

Sharing Analysing Insight

Combining Interpreting Foresighting

Communicating Recommending Challenging

Implementing Assessing

Intelligence

Information

DataData

Action

Tactical Strategic

Explicit Tacit

Internal External

Quantitative Qualitative

Increasing value

Strategicimpact &

decision making

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We advise our clients in each phase of the market positioning, adjusting the tools to the required objectives, becoming more concrete each step.

We conduct on ad-hoc and/or periodical (monitoring) research studies.

We can jump in just one phase and align with your process.

Intelligence

Inspire&

ChallengeQuick

Overview Deep Dive Action Plan Integrated Innovation

Expertise Deskresearch Customized Consulting Interactive

BrainstormSparringChallenge Business Case

Market ScanTest HypothesisBest Practise CasesLonglist/Shortlist

In-depth Intelligence• Expert Interviews• Online Surveys• Focus Groups• Data Extrapolation

PropositionConceptBusiness CaseBusiness PlanPartner Selection

War GameM&A Consulting

Intelligence

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1. About Annalise

Fact based Our recommendations are based on facts and thorough market research.

International We are part of an international partner network with 30 offices and about 1.000 analysts and consultants.

Creative Your problem is leading. To support you in decision making, we use customized (marketing) models and execute a broad range of innovative research methods.

Flexible We understand dynamics of strategic decision making. Therefore we are fully focussed on quick and flexible cooperation.

The Annalise way

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1. About Annalise

Industry Intelligence• How large is our market and what should be our

focus segments?• What are the trends and developments in our

home market and beyond?• Can you help challenging our business case? • Can you assist us in our global positioning &

innovation strategy?Cross Industry Intelligence • Help us build a vision for this new market.• Can you help us enter this new market?• Can you inspire us with best practice cases?Competitor Intelligence• How are our competitors acting on the market and

what can we learn from them?• Which marketing strategies do our competitors use

most effectively? Customer Intelligence• What are the key drivers for boosting our image? • Can you help us identify new target groups? • Can you help us build a winning proposition?

Challenges we face